Making Your Lead Magnet Simple
A lead magnet is valuable content you give away for a visitor’s email address, allowing you to contact them in the future and build a relationship. As you establish your…
Gated Content: What It Is and Why You Should Consider It
The use of gated content is a debated marketing practice. On one hand, it can help you increase the number of qualified leads that access your content. On the other…
Best Practices for Creating Content
Want to create content that works? This post outlines best practices for creating content to take your content marketing to the next level.
Writing Content for the Stages of the Marketing Funnel
Each of the stages of the marketing funnel requires a different type of information. This post explains what to write in each stage.
Using Content Marketing to Increase Brand Awareness
Customers can’t buy from you if they don’t know your business exists. Content marketing can help you increase brand awareness and grow your customer base. But there are some things…
The Importance of Storytelling Marketing
Everyone loves a good story. Understanding the importance of storytelling will help you attract and keep readers.
Why Use SMS Marketing and How to Make It Work
You consistently create content for your company’s website. You are hip to all the viral TikTok trends. You can make a product flatlay for Instagram like nobody’s business. And your…
Content Mix Matters and Other Takeaways from Our First Research Study
Research tells you something, even if the results aren’t generalizable and especially when they aren’t what you expected. It’s the lesson we’re taking away from Content Journey’s first original research…
Planning a Year of Social Content
I get excited to start a new planner each year. The blank pages are inspiring as I think about the possibilities for the days ahead, the things I want to…
How to Build a Social Media Presence
Let’s talk about social media and why your business needs it. And yes, your business needs it! Having a social media presence is like owning a car. Not everyone has…