Crafting Email Subject Lines That Get Attention
The shorter a piece of writing, the more difficult it is to write. This is because it’s so challenging to be concise and carefully choose every word in a limited…
That Content Journey Magic
It was supposed to be an easy question. Lindsey Miller, our lead guide, didn’t mean to send me spiraling in search of a great truth when she asked me what…
Powerful Branding Words that Make Your Content Pop
You likely don’t notice when a company uses powerful branding words in its content. That’s the point. You don’t notice that they’re doing it, but you keep reading the content,…
Why Your Roofing Company Needs Content Marketing
Roof replacement or repair is stressful for homeowners. It’s a noisy and expensive but necessary construction project that every home requires. Most homeowners don’t have a regular roofing company they…
5 Amazing Books About Marketing
Just yesterday morning, I received a message from a friend. He’s moved from journalism to marketing on a more direct path than I took. He knows that I’m a voracious…
Content Reserves: Saving Posts for a Rainy Day
You will need to write some days, and the words just won’t come. On other days you plan to write and won’t have time. And then there will be days…
Grow Your Business With Content Marketing
Do you want to grow your business? Most business owners do! Which is why I want you to understand how you can grow your business with content marketing. Content marketing…
Writing Evergreen Content
SEO content works for you weeks, months, even years after you post it. It’s meant to be that way, but you still need to refresh your content occasionally to keep…
Using Content to Help Your Travel Agency Take Off
Choosing someone to plan a vacation is like choosing someone to plan a wedding. It’s a big deal and often a “once in a lifetime” endeavor. Travelers want the best…
Webinar: Grow Your Business with Content Marketing
I don’t make promises I can’t keep. And that includes when I tell you how to use content marketing to grow your business. I’ll never promise you that you’ll get…