How to Build a Social Media Presence

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Let’s talk about social media and why your business needs it. And yes, your business needs it! Having a social media presence is like owning a car. Not everyone has one, but those who do, have an easier time getting where they want to go. As a business owner, your desired “locations” likely consist of more clients, sales, and supporters. Keep reading to find out how to build a social media presence for your business, no matter what stage it’s in.

A social media presence is a no-brainer to build on the success of your brand. It may seem like social media is inundated with other businesses in your industry, but they aren’t your business. And that’s exactly why you need to be there too.

Build Awareness. Potential leads can’t support you if they don’t know about you. With the sheer amount of social media users on each platform, you deserve to get your brand out there. Social media allows you to connect with clientele that you may not have otherwise reached.
Encourage Engagement. Social media is a quick and effective way to connect with your audience. They can ask questions, participate in contests and polls, and like and share your content. You and your team can easily answer questions and get to know your clients.
Grow Affordably. Creating a business profile is free on all major social media platforms. Free! It’s more affordable than large marketing campaigns and reaches potential supporters all around the world or in your own community. Social media is economical, has a wide reach, and encourages potential sales. No-brainer.
Humanize Your Brand. Social media allows your audience to see the team of humans behind your brand. It makes your team more relatable. People relate to stories and “behind the scenes” content which is easy to share on social media. Your brand’s voice and personality are fun to convey on your social media platforms. Publish content that reigns true to the core of your business, not what everyone thinks it should be. Just be real!
Reveal More About Your Customers. Analytics are simple to track on social media outlets. You gain access to what your customers want versus what they don’t. Analytics help you make more educated business moves based on the data your audience provides when interacting with your social media content.
Build Community. Places like TikTok, Instagram, Facebook, and the like can swiftly become comfortable, friendly communities for your followers. Your personality and interactions with clients can create a safe haven. Social media users will come to your page to feel heard and included. It’s a piece of positivity for your followers to look forward to engaging.

OK, so you need to be on social. So, where do you start? Which platforms are right for your business? Let’s talk specifics on how to build a social media presence.

Identify Your Audience. Before creating and curating content for them, you must know who you’re speaking to. You’d speak differently with your professor than you would with your bestie. Identify a tone and cadence for your writing based on your audience.
Determine Platforms. You don’t have to bust out content for every social media platform. It wouldn’t make sense to do so. For instance, if you own a handmade jewelry brand, platforms such as TikTok will be a great place to showcase your work. If you have a photography business, platforms like Instagram and Facebook will be worthwhile places to show off your skills. Find out where your audience is and go there!
Be Human. Your audience is human, so speak to them like you’re a human too! You want real interactions with your audience. It’s OK to show vulnerability and human emotion. It’s how you turn interactions into relationships with your audience.
Be Patient. Your social media presence probably won’t blow up overnight. Remain patient and continue to show up for your audience. Growth will come.
Stay Consistent. Don’t give up if you don’t see major results immediately. Keep posting! Stick with your content calendar and maintain high-quality content. It’s easy to fall off the wagon with posting. If that happens, get right back up and keep going! The audience that’s meant for you will still be there.
Post Valuable Content. The value of a post is determined by how much of your audience needs to see it and what it’s worth to them. You have to pay attention to what they’re looking for, what they’re asking, and what they’re responding positively to. Don’t post things for the heck of it, be strategic in cultivating valuable posts for your audience and their needs.
Leverage Trends. It’s OK to hop into a trend with your content, especially if it’s relevant to your brand. Trends garner attention, so participating is a fun way to show off your brand’s personality. But remember that you don’t have to partake in every trend ever because that would leave zero room for your own unique posts.
Use Tools. Tools are helpful for publishing, monitoring, and tracking posts. Streamlining your “behind the scenes” process saves time and gives you insight into your audience’s mind.

As a business owner, you want your content to thrive, right? Well, we’ve cultivated a list of the best social media platforms for a business. Hopefully, it gives you insight into which platforms will work best for your company.

Google Business Profile has 5 billion users and is known for customer reviews and local search traffic.
Facebook has 2.9 billion users. It’s good for building community, reaching large audiences, and ads for sales or upcoming events.
YouTube has 2.6 billion users. It’s one of the largest search engines in the world and is known for long-form video.
Instagram has 1.1 billion users. The platform is image-based and popular for e-commerce.
TikTok has 1 billion users. It’s known for entertaining short-form video and is gaining popularity as a search engine.
LinkedIn has 774 million users. It’s known for long-form content and professional networking. It’s a good tool for B2B marketing.
Twitter has 436 million users. It’s good for community building and direct communication with customers.

As You Build

One of the best things you can do for your social media presence is create consistent content geared toward your audience and their needs. Content Journey can help you decipher which platforms will work best for you, what your audience wants to see, and the data behind it all. We also can help you use social media to promote content from your blog and website. Contact us for more information! We’re here to help.