Knowing When to Update Content
You know you need content on your website to help it rank higher in Google searches. But did you know that you need to update content regularly to keep your…
Website Marketing: Tips for Getting Your Site Noticed
Your site is live. Your products or services are listed. All your contact information is right there, but your ideal customers are MIA. Sounds like you might need some website…
What is SEO Writing?
Writers write to be read. If you’re writing to drive organic traffic to the website, you want many people to see and read your writing. SEO writing is the key…
The Format for Writing a Blog Post
A lot of content marketers bash using formulas for writing. They say formulas make writing dull, limit creativity, and make all blog posts read the same. They’re wrong. All writing…
Creating a Positive Content Experience for Potential Customers
Your potential customers consume hundreds of pieces of content every day. People spend about seven hours a day online. Can you imagine all of the information they see? Your goal…
How to be an Effective Content Marketing Producer
You know you need to be writing. You feel guilty that you aren’t putting words on the screen. But you do some research, check social media, organize your schedule, then…
How to Write the Perfect Blog Post Title (With Examples)
Writing click-worthy blog titles is difficult. This post provides 14 tips to help you write blog titles that make people want to read.
What is Content Marketing?
That email you got this morning announcing new products from your favorite brand… that’s content marketing. The Instagram post where the influencer you follow recommended a new curling iron… that’s…
How Content Marketing Supports the Customer Journey
The buyer’s journey can be messy. We tend to hesitate even when we find a product online that we’re interested in. When we aren’t in the store to see and…
Why Your Tech Company Needs Content Marketing
Your product or service is technical. Your marketing doesn’t — and shouldn’t — have to be as complex. If you’re wondering why your tech company needs content marketing, the answer…