Kenna Griffin preparing to write content for Content Journey

Gathering Resources to Set Up Your Writers for Success

Content marketing relies heavily on excellent writers to produce stellar content. With that comes the challenge of providing them with the necessary resources to get the pen to the paper. The writing resources we provide for our writers dictate the quality and credibility of the information we write for our clients and share with the …

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The 6 Best Writing Books You’ll Ever Read

“If you want to be a writer, you must do two things above all others: read a lot and write a lot. There’s no way around these two things that I’m aware of, no shortcut.” Stephen King Stephen King wrote these famous words in his book on writing, aptly titled “On Writing.” We couldn’t agree …

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The Importance of Shareability

Since search is the primary source of traffic for most blogs, you may wonder why social sharing is still important. But there isn’t just one way to get traffic to your website. Instead, your site’s visitors come from various places, including search engines like Google, your email newsletter, and social media. Almost all bloggers (97%) …

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How to Write a “How To” Article

My mentor says, “The thing about a research question is that it’s a question.” It sounds like pretty obvious advice until you have a room full of grad students posing hypotheses as research questions.  I think about this advice when I edit “how to” pieces. Because the thing about a “how to” article is that …

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What Is a Brand Voice?

If you’re new to content creation (or maybe you just started a business), you’re likely wondering, “What is a Brand Voice?” Simply put, your brand voice is the personality of your business.  It’s how you communicate with your audience. Brand voice isn’t about perfect grammar or quotes. It’s about how you use language, tone, and …

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