CTA Best Practices with 9 Excellent Examples
I saw a content marketer on Twitter say she didn’t think all content needed a call-to-action. It gave me pause. I stopped to think about whether I agreed with the…
The Importance of Content Marketing for Your Business
You want to know why content marketing is important? Pay attention just one day to how it influences your purchase behaviors.
Eliminate Bad Content: Tips for Quality Content Creation
Not getting the results you want from your online content? This post addresses 11 reasons your content makes readers flee. Correct them today!
Writing Engaging Content: Tips for Captivating Your Audience
I love to entertain. I’m happiest when I’m surrounded by people, chatting and joking away. What brings me absolute joy is when those people are also laughing and having a…
How To Write a How-To Article
My mentor says, “The thing about a research question is that it’s a question.” It sounds like pretty obvious advice until you have a room full of grad students posing…
Creating Content That Converts
You don’t write content for the heck of it. You want the reader to do, think, or feel something as a result of reading your words. You want that content…
Addressing Disabilities with Responsible Language
Language is dynamic, and social norms are always changing. It’s critical in communication to be respectful, which means adapting language to respect all audiences. July is Disability Pride Month and…
How To Get a Google Featured Snippet
A Google search results page has a VIP section. This premier space sits above the list of results and even above the “People Also Ask” section. It is the “Google…
What Is Anchor Text and How To Write It Well
With everything you can do to optimize your web presence, anchor text might seem like a small detail, but it can play a significant role in how users interact with…
How Marketing Writing Is Different From Other Types of Writing
You’re a strong writer, but does that mean you can write marketing content for your business? Maybe. The truth is that marketing writing is different from other types of writing….