Why Content Marketing is Crucial to Your Business
You want to know why content marketing is important? Pay attention just one day to how it influences your purchase behaviors.
Content Marketing
13 Essential Editing Tips
All good writing deserves amazing editing. This post provides essential editing tips to help you improve your process.
The Importance of Storytelling
Everyone loves a good story. Understanding the importance of storytelling will help you attract and keep readers.
Writing a Winning About Page
Writing about something you care about as much as your brand is difficult. But writing a winning about page helps your business thrive.
11 Reasons Your Content Makes Readers Flee
Not getting the results you want from your online content? This post addresses 11 reasons your content makes readers flee. Correct them today!
Writing Content for the Stages of the Marketing Funnel
Each of the stages of the marketing funnel requires a different type of information. This post explains what to write in each stage.
What is a Marketing Funnel?
A marketing funnel is a visual representation of the trek your clients take from being interested in your company to supporting your company.
Using the Inverted Pyramid for Content Writing
Learn how the inverted pyramid for content writing borrows from journalism’s historic structure to make your writing simple and engaging.
8 Tips for Writing Catchy Intros
Writing catchy intros is the way to get readers to continue reading your post. It took a lot to get them to click. Don’t lose them!
Ogilvy on Meta Descriptions
I know that David Ogilvy, the father of advertising, wasn’t around to talk about meta descriptions. But since I commonly refer to content summaries as “ad copy for your blog posts,” it’s worthwhile to consider how Ogilvy’s sound advice on advertising copy applies to writing meta descriptions. It turns out Ogilvy knew quite a lot …