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NEW! Read: The Right Approach to Mental Health Marketing

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The new look of Content Journey

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Content Marketing

Responsible Addiction and Recovery Marketing

Responsible Addiction and Recovery Marketing

Marketing is a competitive and dynamic field that must evolve to continue getting people’s attention. That can lead some companies to engage in less-than-savory marketing practices that may grant an…

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Lead Magnet Ideas for Your Treatment Center

Lead Magnet Ideas for Your Treatment Center

Remember when you were a child and bartering school supplies on the playground was all the rage? “If you give me three of your erasers, I will give you my…

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Marketing Webinars to Attract Attention

Marketing Webinars to Attract Attention

If you’re looking for a fruitful way to showcase the expertise behind your business, look no further than webinars.  Encouraging your audience to sign up for webinars is a mutually…

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CTAs that Drive Conversions with Examples

CTAs that Drive Conversions with Examples

Ever wanted to buy something, but you didn’t know how to get there? It’s the most annoying thing. You’re navigating a maze of a website just to add something to…

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Why Inclusive Language is Critical to Content Marketing 

Why Inclusive Language is Critical to Content Marketing 

As a mental health professional, you’re no stranger to the sensitive obstacles you must navigate in the realm of mental health marketing. Your goal is to make sure everyone is…

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Marketing Communities for Recovery

Marketing Communities for Recovery

The world of digital marketing can be much like the wild west. Search engines are constantly updating their algorithms, and the needs of target audiences are ever-changing, which can make…

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Why You Should Outsource Content Writing 

Why You Should Outsource Content Writing 

You make a lot of difficult decisions about what to do with your business’s hard-earned resources, and there’s only so much money to go around. Trying to do everything you…

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Using StoryBrand Marketing for Your Treatment Center

Using StoryBrand Marketing for Your Treatment Center

Every brand has a story. Whether it’s an inspiring origin or a meaningful mission, there’s something that sets your brand apart. It’s more than just your product or service. It’s…

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What is Valuable Content?

What is Valuable Content?

Readers must find value in your content to read it, return to your website, and become loyal customers. But what makes content valuable? What is valuable content? These are excellent…

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Mental Health Marketing Ideas Worth Noting

Mental Health Marketing Ideas Worth Noting

More than 50 million people in the U.S. have a mental illness, but only about half of them receive treatment. Encouraging people to seek the treatment they need and deserve…

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