Content marketing relies heavily on excellent writers to produce stellar content. With that comes the challenge of providing them with the necessary resources to get the pen to the paper. The writing resources we provide for our writers dictate the quality and credibility of the information we write for our clients and share with the …
“If you want to be a writer, you must do two things above all others: read a lot and write a lot. There’s no way around these two things that I’m aware of, no shortcut.” Stephen King Stephen King wrote these famous words in his book on writing, aptly titled “On Writing.” We couldn’t agree …
Since search is the primary source of traffic for most blogs, you may wonder why social sharing is still important. But there isn’t just one way to get traffic to your website. Instead, your site’s visitors come from various places, including search engines like Google, your email newsletter, and social media. Almost all bloggers (97%) …
My mentor says, “The thing about a research question is that it’s a question.” It sounds like pretty obvious advice until you have a room full of grad students posing hypotheses as research questions. I think about this advice when I edit “how to” pieces. Because the thing about a “how to” article is that …
In content marketing, you need to get a little creative with your CTAs to make them effective.
Here’s how.
For content marketing to be effective, you have to be able to answer the question, who is your customer? Here’s how.
Writing click-worthy blog titles is difficult. This post provides 14 tips to help you write blog titles that make people want to read.
Email personalization allows you to speak directly to the right customers, increasing sales and improving conversions. Here’s how.
If you’re new to content creation (or maybe you just started a business), you’re likely wondering, “What is a Brand Voice?” Simply put, your brand voice is the personality of your business. It’s how you communicate with your audience. Brand voice isn’t about perfect grammar or quotes. It’s about how you use language, tone, and …
Content marketing is creating and sharing content that connects with your audience in a meaningful way, resulting in sales.