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Dr. Kenna Griffin writing content at Content Journey

Ogilvy on Meta Descriptions

I know that David Ogilvy, the father of advertising, wasn’t around to talk about meta descriptions. But since I commonly refer to content summaries as “ad copy for your blog posts,” it’s worthwhile to consider how Ogilvy’s sound advice on advertising copy applies to writing meta descriptions. It turns out Ogilvy knew quite a lot …

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