Content Marketing Services
What Are Content
Content marketing — reaching an audience through online content like blog posts or emails — continues growing every year. The reason for content marketing’s growth? It’s what people want. People find traditional advertising increasingly intrusive, especially online. They don’t want banners, ads, and popups distracting them. Instead, they want information that helps them solve their problems. And they want it available where they want to see it and when they’re ready.
At Content Journey, we want to help you solve your customers’ problems — even those they haven’t recognized yet. We offer content marketing services to help you connect to and engage with your audience. We’ll help you meet your customers’ information needs while making potential customers aware of your brand. How? By guiding you along your fully executed content journey.
What does your content journey look like? That depends on your audience’s needs and how your brand can best meet them.
Custom Content Marketing Solutions
Still unsure how to best serve your audience through content? Don’t worry! We’re here to guide you through the journey. We’ll help you determine which services work best for your brand. We have standard packages that include a mixture of the content marketing services below, or we can create a custom plan just for you.
The goal of content marketing is to get more visitors to your website. The most effective way to do that is for Google or another search platform to send them there when they search for a product or an answer to a question. About 93% of website traffic comes from search, so all of our content marketing packages include SEO research. Content Journey builds your content plan on a solid research foundation.
Blog Content Creation
Producing regular, SEO-friendly, informational content attracts visitors to your website. More than 90% of businesses use blogs to help convert visitors into customers. A blog writing strategy is a powerful tool to draw people to your website and help solve their problems with information related to your brand. Content Journey can help you create this high-quality content.
Email marketing services can help you stay in touch and build better relationships with customers who are already fans. Almost half of people say they’re happy to receive messages from brands they love, which is why they opt in. Those emails keep your business top-of-mind when they’re ready to purchase or make a recommendation. Content Journey offers one-off email campaigns and email newsletters to fit your needs.
Case Study Writing
People want proof that your products or services work before they invest. A case study provides that evidence and helps them feel confident in their purchase. A case study allows you to show how you accomplished a client’s goals by telling a fact-based story of how the process worked. Content Journey offers case study writing as a one-time service, or we can add it to any package.
Lead Magnet Creation
A lead magnet is a valuable piece of content you give away for free, but it requires a visitor to opt-in with their email to access it. Lead magnets help you grow your email marketing list while serving your clients with valuable information. Content Journey can create lead magnets like downloadable graphics, worksheets, checklists, or even e-books for your business. Lead magnets are part of all our content packages.
Do you have an announcement about an event, honor, or happening that you want to share? There’s a reason 70% of businesses say press releases increased their brand’s visibility. Press releases get attention. Content Journey can write a professional release promoting your announcement that you can share ASAP. And, of course, the release will include contact information for people who want to learn more.
Text Message Marketing
Want direct, immediate contact with your audience? Text message marketing or SMS marketing generates open rates of 98%, far exceeding other channels. Content Journey creates SMS campaigns that capture your audience with CTAs designed to convert. If you don’t have an SMS marketing service, we partner with several companies. We’ll help you choose one that fits your needs.
You have to connect with your audience where they are. And, let’s face it, with nearly five billion people on social media, your audience is there. Content Journey creates your content, then promotes it via your brand’s social media accounts. This approach helps get messages in front of the people who’ve already chosen to connect with your brand and encourages them to share your content with their networks.
Many people can write, but not everyone is as meticulous as an editor. If you have content but aren’t sure it’s ready to share with your audience, we’re happy to run it through our multi-step editing process. Content Journey editing checks the content for purpose, tone, grammar, spelling, and all content marketing best practices. You and your team can write the words, then we’ll perfect them for you.
Book and E-Book Writing
Writing a book is intimidating. You have an idea that you know will serve your audience, but the thought of writing something as long-form as a book leaves you paralyzed with self-doubt. Don’t let the fear of writing such a large project stop you from sharing your idea with the world. Partner with Content Journey, and our professional writing team will ghostwrite your e-book or book for you.
The Content Journey Process
Content Journey does all things content, but we don’t do them flippantly. Instead, we follow a
specific, well-researched, carefully executed content marketing process that allows us to best guide
you through your content journey. We’ve outlined this process below.
Step 1 – Planning the Path
We implement a 15-step process to find the best keywords to grow your business strategically. We learn about your brand voice, products, and services. Then we begin creating your content plan.
Step 2 – Gathering Supplies
We pair you with an expert writer on our team who has knowledge in your niche and will match your brand voice. Then we start tracking data so we have a clear path forward.
Step 3 – Embarking on the Journey
You begin receiving content within the second month of our journey together. We also have regular check-ins to discuss your marketing strategies.
Pricing & Packages
Content Journey does all things content, but we don’t do them flippantly. Instead, we follow a specific, well-researched, carefully executed content marketing process that allows us to best guide you through your content journey. We’ve outlined this process below.
All Plans Include:
Each plan requires a 12-month commitment, but we bill monthly.
Learn More About Content Journey’s Content Marketing Services
Content Journey wants to help you solve your customers’ problems and grow your business. We put people above process and want to be true partners in this journey. Schedule a call to learn more about how we can guide you in your fully-executed content journey.