Using Content Marketing to Increase Brand Awareness

What if we said you could increase website traffic and boost sales for your business just by incorporating one valuable technique into your business plans? Would you be all ears? Well, listen up because we’ve got the not-so-secret sauce!

We’re talking about content marketing! Businesses can use content marketing to increase brand awareness and help people understand their products or services better. After all, people can’t consider purchasing what they don’t know exists. 

As your friendly content marketing agency, we have some tips for growing brand awareness with content marketing.

Understanding Brand Awareness

Brand awareness is how familiar (if at all) your audience is with your business. Have they heard of your business? Do they know what you do, sell, or provide? If not, they aren’t “aware” of your brand. 

Brand awareness happens in stages. You go from being a random company on a feed to a company someone remembers seeing before to a household name. 

Brand awareness matters because you can’t get sales without it. 

Content marketing works to help your brand stand out online and make people aware of your brand. Your audience will search for something they need and… wah lah! Your website will appear. 

Using Content Marketing to Increase Brand Awareness

There are multiple ways to use content marketing to increase brand awareness. It’s up to you to decide which methods work best for your business. Want to know the options? We’re here to help!

Some of the best ways to use content to boost brand awareness include:

  • Serve Your Audience. When you understand your audience, you know their pain points and what they might search for online. This knowledge helps you better serve them through your content.
  • Define Your Brand’s Voice. Every brand has a voice… or at least it should! A brand’s voice is a consistent tone and personality in all brand communication. People look for brands with voices they relate to. Once you expose your audience to your brand’s voice, they begin to associate it with your products and services. 
  • Develop Content Strategy. There are so many ways to communicate with your potential audience! Which will you use? The answer depends on your audience’s needs and what you must communicate. Consider using a mix of website pages, blog posts, downloadable guides, press releases, email newsletters, webinars, and social media content promotion. Work to reach your audience in the place they’ll be most receptive to your message.
  • Embrace SEO. Use Search Engine Optimization best practices to help people find your brand when they’re online searching for solutions to their problems.
  • Make Content Shareable. Let readers who love your content share it far and wide for increased exposure and potential new customers. To do this, make your content shareable. You never know when your business will cross the feed of someone who has been looking for exactly what you offer.
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Photo by rupixen.com on Unsplash

How Content Marketing Benefits Brand Awareness

Making people aware of your brand is a significant benefit of content marketing, but it’s not the only positive. Content marketing can help you reach your business goals by helping people better understand your brand and what it stands for.

Benefits of content marketing for brand awareness include:

  • Reflects Your Values and Mission. In every piece of content you create, you have the opportunity to share your brand’s values and mission. The heartbeat of your business is what drives you to keep improving. It’s also what makes certain people want to do business with you and share your message.
  • Creates Positive Exposure. First impressions are everything. Content marketing is often the first exposure people have to your brand, so make it a positive one. Be sure you give them helpful, professional content that helps them solve problems. 
  • Demonstrates Your Expertise. Content marketing allows you to show off your authority and expertise. You’ve spent time and money perfecting your craft and building a business, so don’t be shy about sharing your knowledge. Your audience will appreciate the education you’re able to provide.
  • Builds Customer Trust. Potential customers don’t trust brands that no one has heard of. The greater people’s awareness of your brand is, the easier it is for them to consider becoming customers. Mutual trust and respect between a business and its customers is a tell-tale sign of success.
  • Keeps Audiences Engaged. Effective storytelling is what encourages your audience to return. Pull on their heartstrings, appeal to their sense of humor, or pique their interest. Whatever you do, serve them through a story they will remember. If your online presence is lacking or inconsistent, people forget about you. You miss the opportunity to show off a new launch or innovative creation. Relatable content will keep them coming back for more.

Moving Forward

We know you’re busy trying to run your business, so this whole post might be overwhelming. That’s where we come in. Content Journey is full of experts who know how to boost your brand’s awareness with content marketing. We’ve perfected our craft and want to help you grow your business. Contact us today to learn more about partnering.

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