Our Guiding Principles for Mental Health Marketing
When it comes to mental health practice marketing, Content Journey does it differently. That’s because we’re experts in the fields of marketing and mental health. So, you get the best of both worlds when you choose us as your wellness marketing agency. What does that look like in action? We use these guiding principles for all of our mental health marketing.
Our 5 Guiding Principles for Mental Health Marketing
We look for the right mental health practice marketing clients. Then we give them the best we have to offer in mental health and marketing expertise. We adhere to these five guiding principles to ensure our mental health marketing is done right.
1. Authoritative
Our authority in mental health is what really sets Content Journey apart from other marketing agencies that do mental health practice marketing. All of the mental health content we produce is written by clinicians and experts and backed by SEO research and best practices.
I have a master’s degree in clinical mental health counseling, which means you have a clinician who understands the nuances of wellness guiding your strategy. I don’t know of any other marketing agency that offers this expertise.
Our content director, Kenna Griffin, has a Ph.D. in journalism with a research emphasis in trauma and mental health, psychology, and organizational behavior. That means every piece of content you receive from us is edited and reviewed by a mental health expert. Again, I don’t know of any other marketing agency offering this expertise.
We also have mental health counselors who write for us, and we can even provide the extra service of having them review content.
When it comes to mental health practice marketing, Content Journey is the authority. We offer an unparalleled level of expertise.
2. Sensitive
It’s critical to understand the audience for mental health practice marketing. After all, this potentially vulnerable group is the reason mental health marketing is so important.
At Content Journey, we understand that there’s still a stigma associated with mental illness, and many people feel sensitive about seeking help. Kenna said:
“Our goal is to help people find the information they need about their mental health concerns. The last thing we want is for them to seek assistance online and be met with content that makes them feel guilty, further stigmatized, or shamed. We never want anyone to feel harmed for seeking help, and we make sure that doesn’t happen on our watch.”
We’re aware of the stigma that something as simple as an image on a website can perpetuate because we’re experts on mental health. We’ll never put anything on your site or in your content that’s insensitive or potentially harmful. We understand that your clients are people, not diagnoses. We’ll always use inclusive, thoughtful language and carefully-chosen images.
3. Accurate
When people seek help for a mental health issue, they don’t need to be met with platitudes. They need accurate information that they can trust and understand. That’s why we back the information with credible statistics and academic research that the viewer can trace back to its origins. And we explain each piece of information to them in common language to help them understand the language of healing and what it means for them in practice.
Kenna said:
“People openly discuss mental health more now than in the past, which is great. The problem is that it leads to an increasing amount of misinformation online. My mission as the content editor is to ensure that Content Journey and our clients never contribute to the noise online and only provide helpful, accurate mental health content.”
To support our focus on accuracy, we put each piece of content through our detailed writing process, starting with a full brief and ending with quality control and client review.
People seeking information about their mental health need to know they can trust the information they receive. Giving them accurate, realistic, verifiable information is always our goal.
4. Understanding
These principles are critical because we want to be certain that we’re doing mental health practice marketing to the best of our abilities. We want to use our mental health expertise and marketing skills to help make the world an emotionally healthier place. But our approach doesn’t mean our mental health practice marketing is one size fits all.
We understand that each person and their needs are unique, so every mental health clinic and addiction treatment center has slightly different offerings and unique approaches.
“Our principles don’t mean that all of our client work is the same. In fact, it’s just the opposite. It helps us present your treatment or addiction center in a way that highlights your expertise and treatment philosophies and connects you with exactly the right people.”
Content Journey takes time to get to know your distinctive approach to treatment, so we can connect you with the right people and represent you well. After all, when the treatment and the client match, that’s when true healing happens.
5. Intentionality
Going with your gut instincts alone probably isn’t the best way to choose mental health treatment. It’s certainly not the best approach to mental health practice marketing.
We don’t just tell you what we think you probably should do to attract the people who need your services. We perform SEO research and collect analytics to ensure you can connect with the people who need your services most. We help you intentionally meet them where they are and when they need you most.
“SEO done right works every time. We intentionally apply our marketing expertise to connect you with the people who need your services the most.”
Choosing Clients
Now that you understand our guiding principles, we should openly admit that we don’t work with every client that shows interest or that we initially think is a good fit. Here’s why. Mental health and wellness are just too critical to work with people we don’t think offer the best care for clients.
One of our core values at Content Journey is intentional honesty. That means sometimes we have to tell a client that they just aren’t a good fit for us or vice versa. In the mental health space, we have no problem doing that. We are kind and honest if a client isn’t the right fit for us and try to leave them with another viable option.
As our values statement reads: “We take this approach because we truly care about people and their success.” This sentiment isn’t just about potential clients. We truly want people to get the help they need and don’t want to use our marketing expertise to lead them astray.
Partner with Content Journey for Your Mental Health Practice Marketing
We know the stakes are high when it comes to mental health practice marketing. People need assistance, and it’s your duty to help them. We feel like it’s our responsibility to use our mental health and marketing expertise to help you fulfill this role. We want to help you on your mission to make a well world. Are you ready to partner? Book a call. Let’s talk.
