How to Build a Social Media Presence
Let’s talk about social media and why your business needs it. And yes, your business needs it! Having a social media presence is like owning a car. Not everyone has…
How Content Marketing Supports the Customer Journey
The buyer’s journey can be messy. We tend to hesitate even when we find a product online that we’re interested in. When we aren’t in the store to see and…
Trick or Treat: Which Are You Getting From Your Marketing Agency?
Trick or Treat! But no feet smelling here. Instead, we’ll teach you how to sniff out a quality content marketing agency from a Shadency. That’s right. Some marketing agencies are…
Planning a Content Creation Strategy
Business guru Warren Buffett summed up content marketing best when he said, “Someone’s sitting in the shade today because someone planted a tree a long time ago.” Buffett was talking…
Using Feedback to Improve Your Business
Whether it’s online reviews or responses you gather through research, you can learn a ton about your business and how well it’s working for clients through feedback. You just have…
Benefits of Press Releases for Small Business
It’s easy to assume that press releases aren’t necessary for your small business. You can just post all of your announcements on social media, right? Well, what about earning attention…
Understanding Brand Voice
Your brand voice is the personality of your business. It’s what makes your content consistently recognizable across all platforms. It’s a shorthand you have with your audience that makes communication…
Why Content Marketing Matters
You’ve probably heard of the popular ‘90s sitcom “Family Matters.” It’s the show where the goofy neighbor, Steve Urkel, brings humor and chaos to the Winslow family. You may remember…
Setting Goals for Digital Marketing
Aside from work and home, where do you think people spend most of their time? You guessed it — online. The average U.S. adult spends about eight hours a day…
Growing Your Landscaping Business with Content Marketing
Are you ready to grow your landscaping business? This post outlines how to use content marketing to do just that.