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The Content Journey team hard at work discussing marketing strategy and content planning

Understanding Brand Voice

Your brand voice is the personality of your business. It’s what makes your content consistently recognizable across all platforms. It’s a shorthand you have with your audience that makes communication personal and unique.  Your use of language, tone, and storytelling is different from others in your field. This differentiation is how your brand develops its …

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Why Content Marketing Matters

You’ve probably heard of the popular ‘90s sitcom “Family Matters.” It’s the show where the goofy neighbor, Steve Urkel, brings humor and chaos to the Winslow family. You may remember him by his famous catchphrase, “Did I do that?” He often said it after clumsily messing something up.  You may not know that Urkel was …

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Setting Goals for Digital Marketing

Aside from work and home, where do you think people spend most of their time? You guessed it — online. The average U.S. adult spends about eight hours a day on digital media, making digital marketing critical for your business. You have to reach people where they are, and you need to be strategic about …

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Powerful Branding Words that Make Your Content Pop

You likely don’t notice when a company uses powerful branding words in its content. That’s the point. You don’t notice that they’re doing it, but you keep reading the content, and it gives you some kind of feeling. Powerful branding words make people consume your content and relate to your brand. They establish a connection …

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Construction worker carrying heavy shingles to be installed by the master roofer.

Why Your Roofing Company Needs Content Marketing

Roof replacement or repair is stressful for homeowners. It’s a noisy and expensive but necessary construction project that every home requires. Most homeowners don’t have a regular roofing company they use. They don’t need one until they do. Roofing companies know that homeowners want a company they can trust to replace the roof over their …

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Using Content to Help Your Travel Agency Take Off

Choosing someone to plan a vacation is like choosing someone to plan a wedding. It’s a big deal and often a “once in a lifetime” endeavor. Travelers want the best rates, the most amazing food, the most incredible excursions, the safest hotels, and the most memorable experiences. The good news is that travel agents are …

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The Importance of Refreshing Your Brand

So you’re feeling blasé about your brand, and you want to scrap the whole thing and start over. It happens! Maybe you don’t need a rebrand. You need a refresh. There are some critical differences between the two. A rebrand requires you to start from the ground up and rebuild everything you have. Refreshing your …

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8 High-Demand Blog Topics

So, you started a blog. Yahoo! You’ve planned, written, edited, and published your first post. Done! Or… not so done. Now you have to keep planning, writing, editing, and publishing more posts. Unfortunately, the magic blog fairies can’t take over the task. Continued, quality posting will increase engagement, strengthen customer relationships, create a substantial return …

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Diving Into Content Marketing for Your Pool Company

The season for pool noodles, swimsuits, and long days in the sun is upon us! It’s time for pool owners to get their backyard oasis in tip-top shape. And those who don’t yet have pools wonder if it’s too late to get one before the summer heat arrives. Pool companies are potentially in their busiest …

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