The Importance of Storytelling Marketing
Everyone loves a good story. Understanding the importance of storytelling will help you attract and keep readers.
Why Add Content Marketing Strategies in 2023?
New year, new business moves! We have a strategy that will change the trajectory and success of your business in 2023 — content marketing. Content is everywhere, whether it’s a…
How to Build a Social Media Presence
Let’s talk about social media and why your business needs it. And yes, your business needs it! Having a social media presence is like owning a car. Not everyone has…
What Do SEO Content Writing Services Do?
A website without SEO content writing services is like putting lipstick on a pig. You can’t beautify your content to disguise foundational issues. Your business can have the prettiest website…
Content Mapping: What It is and Why You Should Use It
Posting last-minute content that’s sorta on a schedule and hoping for the best is not a strategic way to use content marketing to grow your business. It’s also not a…
How Content Marketing Supports the Customer Journey
The buyer’s journey can be messy. We tend to hesitate even when we find a product online that we’re interested in. When we aren’t in the store to see and…
‘Tis the Season for Planning Your Holiday Content Strategy
Spooky season may be over, but turkey season, Santa season, and resolution season are upon us! Friends, it’s time to start planning your holiday content strategy and promotions through the…
Trick or Treat: Which Are You Getting From Your Marketing Agency?
Trick or Treat! But no feet smelling here. Instead, we’ll teach you how to sniff out a quality content marketing agency from a Shadency. That’s right. Some marketing agencies are…
Planning a Content Creation Strategy
Business guru Warren Buffett summed up content marketing best when he said, “Someone’s sitting in the shade today because someone planted a tree a long time ago.” Buffett was talking…
Launching a Content Marketing Strategy in 2023? Start Now!
Ring, ring! 2023 called. They said you need to start preparing your upcoming content strategy today! Whether you’ve accepted it or not, 2022 is coming to an end. We’re in…