If you want your website to work for your business, you have to be intentional about how you use it. It’s why I founded Content Journey. I want to help people like you grow their businesses through organic content marketing. It’s also why I’m here to offer you seven simple ways to boost your website’s traffic.
Organic traffic is to paid traffic as owning a home is to renting a home. If you have organic traffic heading to your website you OWN that traffic. Those keywords are yours. If you are using paid traffic through ads to get traffic, then that is only renting. If you quit paying for those ads, you lose your traffic.
Owning your traffic is the magic of organic search and why I love it so much!
1. Start a Blog
I know the first one might seem a bit self-serving, given that I own a content marketing agency, but there’s a reason our clients see so much success from our partnership. Companies that use content marketing have six times the conversions as those that don’t. And 80% of business owners said their customers would rather learn about products and services through content. Further, 95% of customers said content makes them trust a business more. Content marketing is critical to driving traffic to your website and growing your business.
2. Grow Your Email List
Customers and potential customers sign up for email because they’re interested in your business and want to learn more. Your email list is one of the best ways to direct traffic to your website. Start an email newsletter and promote it to grow your list. Your newsletter allows you to lead people back to your site, and it gives you the ability to contact customers directly.
Email is a part of the cycle of marketing that we follow. Email allows you to continue conversations and grow a relationship with current or prospective customers. We always say, “Send email, make money.” It is a tried and true approach.
3. Embrace SEO
The majority (more than 90%) of traffic to most websites comes from search. That means you need to embrace Search Engine Optimization to ensure that Google sends visitors to your site. Not sure how to do that? Check out this post I wrote on SEO Content Marketing that Works to get started.
And by embracing, I mean, do it the right way. No spammy, keyword stuffing allowed. Follow the best practices, put out great content and you will see the right results.
I started my SEO education by consuming everything that Rebecca Gil put out. She even has a premium class where you can hone your SEO skills. Plus, Yoast (a WordPress SEO plugin company) also has free SEO training.
4. Promote Your Content
When people aren’t searching for things online, they’re bumping into them. People bump into content on social media, and then they read it if they find the subject, headline, and visuals appealing. Put your content where people already gather. Share it on your business’s social media accounts and your own. Encourage team members to do the same. Also, by making your content shareable, you’ll encourage site visitors to share it too.
5. Vary Content
You should have a blog and a newsletter, but that isn’t the only content you’ll want to use to promote your business. I have to be honest, I didn’t really want to do webinars. I was already busy running my business and didn’t necessarily want to add something else to my schedule. I also didn’t covet the idea of being camera-ready.
I decided to do a few webinars for our site and for friends. There was a huge difference in traffic on our site and business leads. Whether it’s a webinar, a podcast, a short video, or an e-book, varying the content you provide your audience and the platforms you offer it on will drive traffic to your site.
Businesses thrive with a little help from their friends. Strategic partnerships can help drive traffic to your site and your partners. Consider guest posts on each other’s sites, co-hosting a webinar, or even something as simple as providing each other with backlinks. Think creatively about how you can help fellow business owners and vice versa.
I have several business friends who have services that complement ours. It makes sense to send referrals their way when a client needs that type of work. And it is a win for the client. I know I am sending our client to someone I trust.
7. Be Consistent
One of the simplest and most challenging ways to boost your website’s traffic is by being consistent. You have to show up for your audience. That means posting new content once or twice a week. It means sharing helpful things (not just content promotion) on social every day. It means engaging on social media daily. You have to be consistent to build an audience.
Let Content Journey Help Boost Your Website’s Traffic
You need web traffic to boost your business, but you’re too busy running your business to build your online presence. I get it! Content is my business, and even I have a team of experts helping me create and distribute content. They just so happen to be part of the fantastic Content Journey team. We’d love to help you grow your business through your website too. Schedule a call with me, and let’s talk about how we can help you.