When you’re in the business of helping people with their well-being, marketing probably is one of the last things on your mind. After all, you’re trying to make the world a more well place, and you understand how badly people need help. But mental health treatment centers still need awareness and sales to survive. People need to know about your center, and you must convince them to take advantage of the help you offer. That’s why it’s essential to understand the benefits of digital marketing for your mental health treatment center.
What is Digital Marketing?
You may already know what we’re talking about when we reference digital marketing. If you do, go ahead and skip on down to the benefits. If not, let me unpack it for you a bit.
Digital marketing is using the internet and technology like websites, social media, email, and text messages to connect with potential clients.
Since about 226,000 people search for mental health treatment and related terms each month, meeting them with online information makes a lot of sense for mental health treatment centers.
Digital marketing methods include:
- Search Engine Optimization. SEO helps people find your website, which includes your blog and service pages, when they’re searching for information about their mental health concerns. If you want to know more about how SEO can help your treatment center, read our post about SEO best practices for your behavioral health business.
- Content Marketing. Creating and distributing valuable content like blog posts and e-books helps you serve your audience while establishing your mental health center’s brand authority.
- Social Media Advertising. Running paid advertising campaigns on social media can boost awareness and encourage people to act immediately on specific programs or offers.
- Email Marketing. Sending emails to people who sign up for your messages helps build relationships and keep your treatment center top of mind.
- Social Media Marketing. With almost five billion people using social media, you don’t want to miss the chance to connect with them where they already are. You can use social media to share information from your website, create brand awareness, and engage with potential clients.
All digital marketing efforts are backed by research into your ideal clients and what they need from your mental health treatment center. You then monitor analytics to determine which efforts are working best for your center and what you need to revise.
Benefits of Digital Marketing in Mental Health
People are searching online for answers to their mental health questions and information to address their concerns. Being there to help people in a way that’s accurate and responsible is the most significant benefit of digital marketing in mental health. It shows you understand the importance of mental health marketing and ensuring it’s done right. Digital marketing also has other benefits.
You can’t help people if they’re unaware that your mental health treatment center exists. Being a visible option means assisting people to establish choices. They know what’s out there, so they can begin making the best treatment decisions for themselves or their loved ones. Without online visibility, you don’t get to be part of this conversation or an option to consider.
Digital marketing allows you to speak directly to your ideal clients. You aren’t just putting messages into the universe in hopes that people who need your services will see them. You know that your marketing efforts are reaching the right people, which increases the chances of them seeking your help.
Let’s be honest. There’s a lot of inaccurate information online. That content becomes potentially harmful to vulnerable people when we’re talking about mental health. When you disseminate information through blogs, videos, social media, etc., you know that people are getting the accurate, helpful guidance they need and deserve. Whether it’s about mental health issues, therapy options, or self-care and prevention, the stakes are higher when it comes to people’s wellness.
You want to help as many people as you reasonably can. So, getting inquiries and, ultimately, bookings likely is your goal. Digital marketing allows you to provide information that leads people directly to inquire about your services, request further information, and even book appointments. In short, digital marketing helps you lead clients through their journey from curiosity to treatment.
Everyone on your treatment team has specific expertise in mental health. Yet people on the outside may not know or understand what these credentials mean when it comes to helping them. Digital marketing allows you to build a reputation for your team and treatment center. You can establish your mental health treatment center as a trusted, credible authority in the industry. You can even become the resource in your area of expertise.
Digital marketing lets you display the great things clients say about your treatment center. This social proof is a crucial way to reduce the stigma of seeking treatment and help remove barriers to assistance.
Social proof is the idea that people copy the behavior of others because they don’t want to miss out on something worthwhile. In marketing, we use it to describe the idea that people will want to use your service if they know others did too, and it worked for them.
For your mental health treatment center, social proof means displaying and promoting positive client reviews and testimonials. Showing this endorsement from existing clients bolsters community support and lowers the risk for people seeking help.
You’ve likely experienced the thing where you put an ad or marketing effort out there and wait and wonder. Is it working? You aren’t totally sure. You also may not be 100% certain how to tell. That doesn’t happen in digital marketing.
With digital marketing, each platform and approach you use has analytics. This data helps you know what’s working for your center and what you need to change. It also lays a foundation for you to make data-driven decisions in the future — getting the most from all of your marketing efforts.
At the end of the day, mental health treatment centers are also businesses. You need people to use your services so you can keep the doors open and continue helping those in need. And, of course, you want to attract clients in the most cost-effective way possible.
Digital marketing is more cost-effective than other traditional forms of marketing or advertising. That means you’ll get a higher return on your investment. What’s more, some top digital strategies for mental health marketing, like SEO, keep working for your center for years.
Let Content Journey Guide Your Digital Marketing
As you can see, there are tons of benefits of digital marketing for your mental health treatment center. And those benefits don’t stop when a campaign ends. If you’re ready to embrace what digital marketing can do for your center, Content Journey is here to help. We’re experts who follow guiding principles for mental health marketing. Contact us today to learn more about the digital marketing efforts we recommend to build your treatment center.