Why Your Business Needs an Email Newsletter

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Business owners have a lot to do. You’re probably spinning 10 different plates at a time and feeling overwhelmed by the amount of information circulating through your brain. Most of that information likely involves stuff you want your clients to know. Should these tidbits be in a social media post? An “updates” page on your website? Maybe an email newsletter is what you need.

We’re here to help you understand why your business needs an email newsletter and how to implement it.

Email newsletters contain update-to-date information for your clients, written in one place, and delivered via email. They include promotions, updates, news, research, etc., and links to other, more in-depth published content.

You can send an email newsletter on a weekly, monthly, or quarterly basis. Think of newsletters as a paperless, cost-effective debrief for your customers. All the essential bits, all in one place… other than your brain!

In 2020, there were four billion global email users. Experts expect the number to increase to 4.6 billion by 2025. If you doubt the efficacy of email, doubt no more! Emails work, and they’re not going anywhere.

When you provide personal, targeted emails that make your clients want to open them, your newsletters will drive traffic and sales.

computer monitor — Photo by Krsto Jevtic on Unsplash

Business owners especially know that things can change in a flash. Not only that, but promotions, discounts, and general news are on a never-ending loop when managing a business. Email newsletters allow you to reach your entire audience instead of just hoping they see an Instagram story update. Your business will develop a reputation for being engaged and professional when you send out email newsletters.

There are many reasons your business needs an email newsletter.

Brand awareness

The average worker receives 120 emails a day. You want yours to stand out. Use email newsletters as a way to tell your audience about all the services and benefits you provide. Also, you will become a reliable information source for your audience this way. They’ll remember the relevant news you send them and rely on you for more in the future.

Promotions

Promotions may be the most popular piece included in email newsletters. Who doesn’t love a good deal? Send your audience straight to your online or in-person store, or provide them a booking link all in one email. They can reference it for deadlines, rules, and exceptions for your promos. And, they can share them with their friends! Good deals for them and more website traffic for you. A win-win!

Maintain Contact and Build Relationships

Even if someone hasn’t purchased from you in a while, you should still be in contact with them. Email newsletters make them feel included in your business community, even if they’re supporting from a distance. Include them as if no time has passed at all. People appreciate it when you remember and consider them. Tell them you miss them, offer a sale for lapsed customers, or simply keep updating them. Lasting relationships with customers are born by making them feel valued. They’ll remember your brand fondly when it’s time to purchase in your product category.

Increases Website Traffic

Place active links in your newsletter, especially if they take customers directly to your website. Your audience shouldn’t have to dig for a booking link or your online content. Provide it for them. They will appreciate the convenience and accessibility.

Greater Conversions

You’re likely to see an increase in conversions when you implement email newsletters. It may not happen after you send your first one, but it will. Stick to it! Don’t give up on newsletters just because the first few only get three clicks. Your audience and their actions will grow over time.

Before You Press Send

We know you want to stand out in your industry and become a trusted brand for your customers. Before you press send, take a second to ask for help. If you’re not sure where to begin with your email newsletter, contact Content Journey. We’d love to help you along your content journey.