It’s tempting not to pay someone to do something you think you can do yourself. Perhaps you understand the benefits of content marketing for your business, but you’re a relatively strong writer, so you struggle with the idea of outsourcing it. After all, why hire a content writer when you could spend that money on something else? Here are five reasons hiring a professional writer is worth your hard-earned money.
Why You Need Content Marketing
Before we get too far into why you need to hire a content writer, let’s establish why you need content marketing. If you already have a solid grasp of the importance of content marketing, feel free to skip this section.
Content marketing is relevant, engaging content that helps you connect with and educate your audience. It helps your audience answer questions or solve problems while establishing your brand as an expert. Content marketing includes blog posts, email newsletters, and social media posts.
Content marketing helps you be a resource for customers and potential customers. It also increases web traffic, which leads to more sales. Companies that use content marketing have six times the conversions as those that don’t.
5 Reasons to Hire a Content Writer
You understand why you need content marketing for your business. But why not just write and post it yourself? Here are five primary reasons to hire a professional content writer.
1. Saves Time
Be honest, do you have time to write regular, consistent, high-quality content in addition to running your business? My guess is that you don’t need to add one more thing to your plate. On average, it takes about four hours to write a blog post. The blogs that get the greatest attention and conversions publish two to four times a week. We recommend that our clients publish twice a week for consistent results. You’d need to find more than eight hours a week to write, edit, and publish blog posts.
2. Post Consistency
As I mentioned above, you have to post consistently for your blog to get the most attention — from potential customers, customers, and Google. When you hire a content writer, it’s their job to make sure you have the posts you need when you need them. If you try to do it yourself, life and business will get in the way and keep you from publishing at least some of the time you intend to.
3. More Than a Writer
You get more than a writer when you hire an excellent content writer. You get a writer, an editor, an SEO expert (and SEO matters a lot to your content’s success), and someone who understands content marketing best practices. In other words, you get all of the expertise that goes along with content creation being their job. If you hire a content marketing company like Content Journey, you get a team of professionals who can strategically recommend and implement things like graphics or email newsletters.
4. Professional Quality
If you think you’re a strong writer, you likely are. Writing isn’t a skill most people believe they have, so the fact that you feel like you can do it yourself suggests that you have some level of competency. But there’s a difference between a good writer and a professional-level writer. And it matters on your website. Grammar, spelling, and writing errors cause readers to flee blogs. There are too many options online for readers to wade through mistakes.
5. Creativity and Experience
Being a full-time writer means the pros know the best practices, but they also understand how to implement them in creative ways for your brand. They have a lot of experience to pull from. They can say, “We did XYZ for this client, and it worked really well. What if we do version ABC for your site?” More creative solutions help your posts stand out and convert.
Let Content Journey Write for You!
Can you write content for your company’s website? Sure, you likely can. But is it wise to miss out on a professional content writer’s expertise while adding eight or more hours of weekly tasks to your already packed schedule? Probably not. Let Content Journey write for you! We’re experts in all things content, so you don’t have to be. Contact us today.