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Creating the Best Content Schedule

Companies with blogs get 55% more online traffic than those without. But here’s the thing. The blog can’t just be a bunch of old posts. You have to update it regularly so your audience finds something new, helpful, and interesting every time they visit. Otherwise, they’re likely to click on your blog once and never …

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How to Know If You Should Hire a Content Marketing Agency

Building a business isn’t easy. We know. We’re building one too. And as business owners, we’re open to hearing about any products or services that will help us take our business to the next level, which is why we want you to know about content marketing. Specifically, we want you to understand how to know …

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Dr. Kenna Griffin discussing buyer personas with the Content Journey writing team

Using Content Mapping to Grow Your Business

The ideal piece of content answers a reader’s question just as they think of it. The reader has a question, and the following paragraph answers it. Content mapping takes that concept even further by considering what information your reader needs at different points in their buyer journey and delivering it to them. What is Content …

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Taking Care of Business AND Yourself

You have 62 hours a week to do with whatever you choose. You’re probably laughing right now. You’re thinking, “No, Kenna, you may have 62 free hours in your week, but I certainly don’t. I’m busy and stressed pretty much all the time.” I understand your skepticism. But hear me out. There are 168 hours …

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The 6 Best Writing Books You’ll Ever Read

“If you want to be a writer, you must do two things above all others: read a lot and write a lot. There’s no way around these two things that I’m aware of, no shortcut.” Stephen King Stephen King wrote these famous words in his book on writing, aptly titled “On Writing.” We couldn’t agree …

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The Importance of Shareability

Since search is the primary source of traffic for most blogs, you may wonder why social sharing is still important. But there isn’t just one way to get traffic to your website. Instead, your site’s visitors come from various places, including search engines like Google, your email newsletter, and social media. Almost all bloggers (97%) …

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How to Write a “How To” Article

My mentor says, “The thing about a research question is that it’s a question.” It sounds like pretty obvious advice until you have a room full of grad students posing hypotheses as research questions.  I think about this advice when I edit “how to” pieces. Because the thing about a “how to” article is that …

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