What Content Can Do for Your Business This Year

I don’t make promises that I can’t keep. So if you came here to read that content would increase your business by a certain percentage this year, that’s not what you will get from this post. In fact, I discourage you from working with anyone who will make those kinds of promises of quick and specific results. They’re probably misleading you. But I will tell you realistically in this post what content can do for your business this year. 

What is Content Marketing?

Before we go any further, I want to make sure you understand content marketing. If you have a good grasp of the concept, you can go ahead and skip down to the next section. 

Content marketing is creating and sharing content that helps you connect with and serve your audience. Instead of explicitly promoting your brand, products, or services, you distribute relevant and helpful content related to questions your audience has and are likely to search online to answer. 

Content marketing can: 

  • Attract attention
  • Build brand awareness
  • Educate your audience
  • Establish your brand as an authority in your industry
  • Generate increased web traffic
  • Increase sales

Content marketing can include blog posts, lead magnets, videos, and social media posts.

People in a conference room looking at a Zoom call on a TV screen on the wall.

What Content Can Do for Your Business This Year

I won’t guarantee that content marketing will result in a specific increase in sales this year. But I can promise you that embracing content marketing this year can result in positive results for your business. And those positive outcomes, if handled properly, are likely to result in increased sales and customer loyalty.

Trust

You know that icky feeling you get when you search for a business online, and you don’t find a web presence, or the one you discover is ancient? Sometimes I have a hard time spending money when the company doesn’t have a mobile-responsive website. You never have to worry about that with content marketing. 

You also don’t have to worry about finding the time to create and post all that content yourself when you hire a content marketing agency. You’re establishing trust with potential clients by posting regular content that answers their questions. They need information? You’re there with it. Just a Google search away. 

Information

Imagine not having to start at the beginning to explain everything about your business and what you do to every lead. That’s exactly what two of our clients noted from using content marketing. They said they get better leads now because the people who call them have already looked at their site. They’ve read enough information to feel empowered to make the call and ask the final questions they need to ask before making a purchase. 

Stronger leads are a tremendous benefit of having great content on your site.

Traffic

Content marketing done right will result in more traffic to your website. I won’t promise you a certain amount of traffic, and there may be issues with your site that we need to repair first, but it will happen. 

One of our clients got 75% more organic traffic on their site in their first three months with Content Journey. Another got a 1,000% traffic increase in the first year. More traffic means more opportunities for those people to become clients.

Relationship Building

Email marketing is one of the most fantastic forms of relationship-building we help our clients with. Email newsletters keep your brand top of mind with customers, even if they aren’t ready to buy or don’t need your services right now. Being in their inbox and maintaining that relationship results in referrals and repeat business. 

A Content Journey client boasts the highest engagement ever on their email newsletters, and their email list is growing every week. This interest lets them continue the conversation until those readers subscribe to their service.

Let Content Journey Help Grow Your Business

I won’t raise a red flag by telling you that content marketing will grow your business by any certain amount this year. But I will promise you that content marketing will grow your business. Want to talk more about how it could work? Schedule a call with me. I’m happy to chat.

Leave a Comment