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How to Write a “How To” Article

My mentor says, “The thing about a research question is that it’s a question.” It sounds like pretty obvious advice until you have a room full of grad students posing hypotheses as research questions.  I think about this advice when I edit “how to” pieces. Because the thing about a “how to” article is that …

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What Is a Brand Voice?

If you’re new to content creation (or maybe you just started a business), you’re likely wondering, “What is a Brand Voice?” Simply put, your brand voice is the personality of your business.  It’s how you communicate with your audience. Brand voice isn’t about perfect grammar or quotes. It’s about how you use language, tone, and …

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