It was supposed to be an easy question. Lindsey Miller, our lead guide, didn’t mean to send me spiraling in search of a great truth when she asked me what client work I’m most proud of. And, honestly, that question wasn’t difficult to answer. I quickly named some of our recent work. Then, there I …
You likely don’t notice when a company uses powerful branding words in its content. That’s the point. You don’t notice that they’re doing it, but you keep reading the content, and it gives you some kind of feeling. Powerful branding words make people consume your content and relate to your brand. They establish a connection …
Roof replacement or repair is stressful for homeowners. It’s a noisy and expensive but necessary construction project that every home requires. Most homeowners don’t have a regular roofing company they use. They don’t need one until they do. Roofing companies know that homeowners want a company they can trust to replace the roof over their …
Just yesterday morning, I received a message from a friend. He’s moved from journalism to marketing on a more direct path than I took. He knows that I’m a voracious reader (I read more than 100 books a year.), so he asked for my recommendations on books to help him hone his marketing skills. Of …
You will need to write some days, and the words just won’t come. On other days you plan to write and won’t have time. And then there will be days when you totally forget that you need to write. Unfortunately, you still need content to keep up your regular publishing cadence and connect with your …
Do you want to grow your business? Most business owners do! Which is why I want you to understand how you can grow your business with content marketing. Content marketing is a $300 billion market, with 90% of organizations using content marketing. Those who use this approach get three times the leads from content than …
SEO content works for you weeks, months, even years after you post it. It’s meant to be that way, but you still need to refresh your content occasionally to keep it relevant. But another content type lives on without needing much or any attention — evergreen content. This post explains writing evergreen content and why …
Choosing someone to plan a vacation is like choosing someone to plan a wedding. It’s a big deal and often a “once in a lifetime” endeavor. Travelers want the best rates, the most amazing food, the most incredible excursions, the safest hotels, and the most memorable experiences. The good news is that travel agents are …
So, you started a blog. Yahoo! You’ve planned, written, edited, and published your first post. Done! Or… not so done. Now you have to keep planning, writing, editing, and publishing more posts. Unfortunately, the magic blog fairies can’t take over the task. Continued, quality posting will increase engagement, strengthen customer relationships, create a substantial return …
The season for pool noodles, swimsuits, and long days in the sun is upon us! It’s time for pool owners to get their backyard oasis in tip-top shape. And those who don’t yet have pools wonder if it’s too late to get one before the summer heat arrives. Pool companies are potentially in their busiest …