Blogging for Your Concierge Medical Practice

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Did you know that WebMD got 142 million visits to its website in January? What’s more, it’s not even the top health-related website.

People are going online to find answers to their health-related questions, and that’s why health blogging is crucial. You want to be there with accurate information and as a treatment option when they’re looking for the help they need.

This post explains more about blogging for your concierge medical practice, including why it’s essential and how best to approach it.

Stats About Blogging

Before we get into the details about how medical practice blogging can benefit you, let’s take a look at some of the current statistics out there on blogging. Today’s blogs aren’t online journals. They’re a strategic way to drive traffic to your business’s website and to help you get more patients.

Blogging stats you should know:

77% of internet users read blogs. That’s about 4.08 billion people.
A business with a blog gets 55% more website traffic than one without.
68% of online experiences begin with a search engine, which means having content that Google notices and promotes is essential.
5% of all Google searches are health-related, further showing that people are looking for answers to their medical questions online.
The first page of Google gets more than 71% of web traffic, so strong ranking there is key to growing your medical practice.
Companies that publish 16 or more blogs every month generate 4.5 times more leads, making consistency in your blogging efforts critical.
Companies with blogs produce an average of 67% more leads monthly than companies that don’t blog.
More than half of brands get new clients from blogging.
Patients who booked healthcare appointments searched online three times more than those who didn’t, again showing that people are looking for answers online and taking action based on what they find.

To summarize this information, people are looking for healthcare information online, so having a blog can help your concierge medical practice be a source of accurate information and help steer them toward your practice when they’re ready to make an appointment.

What a Blog Does for Your Website

At this point, you may be thinking, “We already have a website. Can’t it do the same things for our practice?”

The answer is no.

A website certainly is vital to your practice, and you want strong content there to drive online traffic. However, a website without a blog can only do so much. The content on your site is relatively stagnant. If you’ve done it correctly, it helps people find your practice, get to know you, and understand the services you provide, but that’s when it ends.

A blog allows you to share information about issues people are looking for most.

For example, without a blog, your practice’s website might drive traffic when people search for its name, your name, or specific services you offer, like hormone management. With a blog, it also can lead people to your site when they’re looking for answers to questions like what is a hormone imbalance, what causes hormone imbalance, how do I know if I have a hormone imbalance, and how do you treat hormone imbalance. Suddenly, you have a lot more opportunity to get traffic to your site and convert those people into patients.

Other things a blog does for your website:

Establishes Authority and Trust. You aren’t going to see a physician that you don’t think you can trust or relate to. Regularly creating and publishing fresh medical content helps establish yourself, your team, and your business as trusted authorities in the industry. It also gives potential patients the opportunity to feel like they know you and have some level of comfort with you before they visit your practice.
Differentiates and Builds Your Brand. People have a lot of options when it comes to physicians. A blog lets you display your brand’s voice, values, and personality. It builds your brand while differentiating it from your competitors.
Builds Patient Relationships. A blog creates a way for you to regularly connect with current and potential patients and share helpful information with them. It keeps them relating to you, finding you helpful, and returning to your practice to get their needs met.
Generates Leads. Effective blog posts address an audience’s concerns and tell them what to do next with a clear call to action. That means blog posts can help you get more patients.

A Unique Benefit to Concierge Medical Practice Blogging

Blogging provides a unique benefit for concierge medical practices that other businesses may not receive or even need. The concept of concierge medicine is still relatively new, but it’s growing quickly. The concierge medicine market is projected to reach $39.13 billion by 2030. That means you need concierge medical practice marketing to help people understand what exactly the concept is and establish your practice before others flood the market.

A blog can help people understand why concierge medicine is an excellent option to the traditional insurance-based approach to medicine. It also can help you become a trusted resource and establish a strong patient load, helping insulate your practice from at least some of the competition and keeping a steady flow of patients coming in the door.

How Do You Know What to Write About?

Knowing what to write about is a common problem, but not when you understand how to approach blogging professionally. It’s really quite simple. What services do you offer? What do your clients need to know about those subjects? And, perhaps more importantly, what questions do they have?

We know that people go online to look for answers to their questions, even (especially?) those that are health-related. So, let’s say that IV therapy is one of the services you offer. People are going to want to understand what IV therapy is, why they might need it, or how it benefits them. That’s one or two post topics.

Then, a simple Google search of “IV therapy” also gives us an idea of what questions people search for related to the concept.

See how we got three additional blog post ideas there with those last three questions?

But we don’t stop there. We take it one step further and see what keywords we need to use in the writing to help the posts get noticed by search engines.

Here’s the front page of a Semrush search on the term “IV therapy.” From here, we can learn what versions of the term get the most search traffic and get more post ideas.

For example, we can see how much it costs, how often you can get IV fluids, and how long it takes to work might be key questions to answer or even topics for further posts. You would then research those keyword concepts to see exactly which words to focus on to drive traffic.

Finding Time to Write

Time is probably the second biggest issue you’ll face when blogging for your concierge medical practice. You know why you need a blog and generally understand what you should write about. Now, how do you create the time to do that blogging?

It’s a legitimate concern. After all, you know that blogging only works if you show up consistently, which means posting at least twice a week. That’s four to 10 hours a week that you’ll need to spend just writing content. That’s not including research, posting, and promoting the content to help get eyes on it.

Spending 10 hours a week writing probably doesn’t fit into your clinic schedule. That’s why we recommend outsourcing your content writing. With the right partner, you’ll get the SEO research and content creation expertise you need without adding to-dos to your schedule.

Partnering with Content Journey for Medical Practice Blogging

If you’re ready to take the next step in blogging for your concierge medical practice, Content Journey is here to help. Our blog content creation services can help you show up regularly online for potential patients while you’re assisting patients in your clinic.

We’ll work to understand your practice and how you approach the services you provide. And, since we know you can’t be flippant about the medical advice you put out in the world, you can review posts before they go live, ensuring we’ve captured exactly what you want to say.

Have further questions, or ready to get started? Book a call. We’re here to help.

Citations

42 statistics healthcare marketers need to know in 2024. RSS. (n.d.). https://www.invoca.com/blog/healthcare-marketing-statistics

Bump, P. (2023, December 21). Blogging statistics – 31 stats you need to know in 2024. HubSpot Blog. https://blog.hubspot.com/marketing/business-blogging-in-2015

Shewale, R. (2024, January 1). 48 blogging statistics for 2024 (Insights & Trends). DemandSage. https://www.demandsage.com/blogging-statistics/#:~:text=Blogging%20Statistics%20For%202024%20(Top,generate%20leads%20as%20of%202024.