Why You Should Outsource Content Writing
Are you spending eight to 10 hours a week writing content for your blog or website? Chances are you aren’t, and we understand why. You have a business to run. You can’t spend that much time writing content and still do everything else you need to do. But regular online content is vital for getting attention from people looking to search engines for answers to their problems and, therefore, growing your business. That’s just one of the reasons you should outsource content writing.
What is Content Marketing, and Why Do You Need It?
Before we get too far in, let’s make sure you’re aware of the basics. If you have a good grasp of content marketing and why it’s critical for your business, feel free to skip this section.
Content marketing is relevant, engaging content that helps you connect with and educate your audience. It helps your audience answer questions or solve problems while establishing your brand as an expert. Content marketing includes blog posts, email newsletters, lead magnets, and social media posts.
So, why do you need content marketing for your business? It helps you be an expert resource for customers and potential customers. It also increases web traffic, which leads to more sales. Companies that use content marketing have six times more conversions.
What Does Outsourced Content Marketing Mean?
Here’s a little secret we didn’t tell you before. Obviously, we’re talking about more than writing blog posts or web content when we’re talking about content marketing, but that’s the part that takes up to 10 hours a week. The newsletters, lead mags, social posts, and any other content marketing efforts you use to serve your audience take even more time.
In our first original research study, we found that content mix is critical to content marketing success, which means you must identify the combination that works best for your audience and enact it. It’s a full-time job, with most marketers reporting that they work at least 40 hours a week, if not more. And many businesses have full-time teams of marketing professionals to create and implement their marketing plans.
Don’t panic. We know your business may not be ready to launch an entire marketing department. That doesn’t mean you can’t reap the benefits of partnering with marketing experts. Plenty of business owners (even some of those who want to supplement their full-time marketing team’s efforts) outsource content marketing.
When you outsource your content marketing, you partner with individuals or a content marketing agency to complete the tasks you need. For example, you could hire a freelance content writer to draft your online content or partner with a content marketing agency to research, plan, and execute your entire marketing campaign.
Outsourced content marketing means getting that eight to 40+ hours of marketing work done through contracts with experts and not having to do it yourself or add full-time team members. It’s the best of both worlds because your company reaps the benefits of content marketing without the level of investment that comes with hiring a team.
9 Benefits of Outsourcing Content Writing
So, why not take on your content marketing yourself? After all, you will have to invest at some level if you outsource. We get that it’s not easy to pay someone to do something you feel confident doing. But do you realistically have the time and expertise to do content marketing well? After all, you can’t do everything necessary to operate your company and still be available to make high-level decisions as a business owner. Here are some reasons you should outsource content writing.
We already alluded to this issue, but it’s a significant factor, so it’s worth addressing further. You have 24 hours every day, and you can only stretch that time so far. On average, it takes about four hours to write a blog post. The blogs that get the most attention and conversions publish two to four times a week. We recommend that our clients publish twice a week for consistent results. That means you’d need to find more than eight hours a week to write, edit, and publish blog posts. Do you have more than eight hours to devote to just blogging each week in addition to your business operations? Don’t forget that you’ll need to spend more time on those other forms of content marketing.
You get excellent quality writing when you outsource your content writing to an individual.
But outsourcing to a content marketing agency means getting writers, editors, and SEO expertise all wrapped up in a team that understands content marketing best practices. So, instead of trying to do everything yourself, you get a team of experts to advise and implement your marketing efforts.
3. Professional Quality
There’s a difference between a proficient writer and a professional-level writer. That difference matters on your website. Grammar, spelling, and writing errors cause readers to flee blogs. Failure to follow SEO content marketing best practices means people won’t find your content in the first place. You want to ensure your content marketing represents your brand at the highest level and entices people to do business with you.
Outsourcing guarantees regular, quality content that gets published on schedule. It also means the experts can advise you on the right content mix for your audience so you can reach them when, how, and where they will be most receptive to the message.
For example, our most popular client package provides a weekly blog post, monthly newsletter, social media content promotion, and six lead magnets yearly on top of technical SEO work. That means your message reaches the various members of your audience in consistent but unique ways.
When you partner with a content marketing agency, you also benefit from the creativity of an outside team with exposure to many different businesses. They can use what they learn from various clients to help your business.
5. Robust Publication Schedule
We’ve covered how outsourcing saves you time, but it also means you can serve your audience better. Outsourcing means you can publish at the optimal frequency, including multiple blog posts a week, daily content promotion on social media, weekly or monthly newsletters, and anything else you determine needs to happen to serve your audience. You never have to worry about having great enough resources to finish the work well and quickly.
6. Greater Reach
Professional content marketers know how to produce fantastic content and get it in front of your ideal audience. So, you know they’re working diligently to get your site at the top of search engine results pages and promoting your content using best practices on the most strategic social media channels. They work to ensure the right people see your content, and you can see the analytics to prove it.
7. High ROI
Not convinced yet that outsourcing content writing is the right move for your business? Consider this. Content marketing costs 62% less than traditional marketing and results in three times as many leads. You know you need a way to attract customers and grow your business. Why not get the most significant ROI?
8. Less Investment
It costs about $45,000 a month to employ an in-house marketing team. On average, it costs less than $50,000 a year to contract with a content marketing agency. So, you can get all the research, planning, and implementation you need without the costly overhead, salaries, and benefits. You still get quality work without as large of an overall monetary investment.
9. Gaining a Trusted Partner
You’re a business owner, so you know the many benefits of having a trusted partner who will do the right thing for your business. It makes your life easier when you can set things up with an agency and know the work will be done right from then on. Sure, you still want updates and may need to make decisions as things change or develop, but you have someone to guide you and make recommendations. A great partner is irreplaceable.
Content marketing is one of the best ways to grow your business. And since you probably don’t have time to do it yourself, outsourcing content writing and overall content marketing is a strategic way to spend your advertising and marketing dollars. Want to learn more about partnering with Content Journey for outsourced content marketing? Schedule a call!