As a business owner, you make many tough decisions about what to do with your hard-earned resources. At mid-year, it’s time to review and see how you’re progressing on your business goals and where you could better use resources. Marketing efforts, specifically content writing, may be a good place for you to invest for a greater ROI. In this post, we’ll explain why you should outsource content writing.
What is Content Marketing, and Why Do You Need It?
Before we get too far in, let’s ensure you’re aware of the basics. If you have a good grasp of content marketing and why it’s critical for your business, feel free to skip this section.
Content marketing is relevant, engaging content that helps you connect with and educate your audience. It helps your audience answer questions or solve problems while establishing your brand as an expert. Content marketing includes blog posts, email newsletters, lead magnets, and social media posts.
So, why do you need content marketing for your business? It helps you be an expert resource for customers and potential customers. It also increases web traffic, which leads to more sales. Companies that use content marketing have six times more conversions.
Why Outsource Content Writing?
Now that you understand content marketing and how it helps your business, why not do it yourself? We get that it’s not easy to pay someone to do something you feel confident in doing. But do you have the time and expertise to do content writing well? After all, you can’t do everything necessary to operate your company and still be available to make high-level decisions as a business owner. Here are some reasons you should outsource content writing.
We already alluded to this issue, but it’s a significant factor, so it’s worth addressing further. You only have 24 hours every day, and you can only stretch that time so far. On average, it takes about four hours to write a blog post. The blogs that get the most attention and conversions publish two to four times a week. We recommend that our clients publish twice a week for consistent results. That means you’d need to find more than eight hours a week to write, edit, and publish blog posts. Do you have more than eight hours to devote to just blogging each week in addition to your business operations? Don’t forget that you’ll need to spend more time on email marketing, lead magnets, and social media promotions.
Outsourcing your content writing means you get writers, editors, and SEO expertise, all wrapped up in a team that understands content marketing best practices. So, instead of trying to do everything yourself, you get a team of experts to advise and implement your marketing efforts.
3. Professional Quality
There’s a difference between a proficient writer and a professional-level writer. That difference matters on your website. Grammar, spelling, and writing errors cause readers to flee blogs. You want to ensure your content marketing represents your brand at the highest level.
Outsourcing guarantees regular, quality content that’s published on schedule. It also means the experts can advise you on the right content mix for your audience so you can reach them when, how, and where they will be most receptive to the message. For example, our most popular client package provides a weekly blog post, monthly newsletter, social media content promotion, and six lead magnets yearly on top of technical SEO work. That means your message reaches the various members of your audience in consistent but unique ways.
5. High ROI
Not convinced yet that outsourcing content writing is the right move for your business? Consider this. Content marketing costs 62% less than traditional marketing and results in three times as many leads. You know you need a way to attract customers and grow your business. Why not get the most significant ROI?
Content marketing is one of the best ways to grow your business. And since you probably don’t have time to do it yourself, outsourcing content writing is a strategic way to spend your advertising and marketing dollars. Want to learn more about partnering with Content Journey for your content marketing needs? Schedule a call!