How to be an Effective Content Marketing Producer
You know you need to be writing. You feel guilty that you aren’t putting words on the screen. But you do some research, check social media, organize your schedule, then…
How to Write the Perfect Blog Post Title (With Examples)
Writing click-worthy blog titles is difficult. This post provides 14 tips to help you write blog titles that make people want to read.
12 Tips for Building Brand Authority
I’ve been a college professor for almost two decades. In the halls of the academy, being known as an educator with a genius-level understanding of their subject matter is vital…
What is Content Marketing?
That email you got this morning announcing new products from your favorite brand… that’s content marketing. The Instagram post where the influencer you follow recommended a new curling iron… that’s…
Webinar: Building Your Brand Authority
We do business with brands we trust. It’s that simple. Consumers are more likely to purchase from, recommend, pay more for, choose over others, and forgive mistakes from brands they…
Webinar: Mastering the 90-Day Marketing Rhythm
There’s a rhythm to most things in life. You know, the whole concept of a season for everything. Marketing is no exception. Understanding marketing’s rhythm can help you make your…
The Best Marketing Podcasts You Don’t Want to Miss
We love learning here at Content Journey. So much so that we have difficulty naming all the podcasts we listen to and love. I mean, what’s better than learning from…
How to Gather Client Feedback
The best way to know if you’re meeting your customers’ needs — with your marketing efforts or otherwise — is to ask them. That’s why gathering client feedback is essential…
Why Your Business Needs a Google Business Profile
You probably never realized how much attention you pay to that box on the right side of your screen or on phone’s screen that shows details about a business. It’s…
Why Reviews Are Important for Your Business
I’m a hotel snob. If you’re away from home, you might as well feel like it’s a relaxing treat, right? I rely on online reviews when I’m going someplace new…