Is Your Content Strategy a Crockpot or a Microwave?
School is back in session, football season is here, and it will be fall before we know it. It’s about time to start giving my crockpot the workout it deserves. …
Happy Second Birthday, Content Journey!
Sometimes there’s a reason that an idea won’t go away. Lindsey Miller first had the idea for Content Journey in 2016. At a tech conference, she realized that content was…
8 Common Content Marketing Mistakes and How to Avoid Them
You wash your whites with a red shirt. You park a little wonky in the space. You stay up too late binging a Netflix series and oversleep the next morning….
Why Hire a Content Writer? Top 5 Reasons
It’s tempting not to pay someone to do something you think you can do yourself. Perhaps you understand the benefits of content marketing for your business, but you’re a relatively…
How To Get Your Blog Noticed
There’s no shortage of competition for people’s time and attention online, as you well know. With more than 600 million blogs globally and more than six million posts published daily,…
Crafting Email Subject Lines That Get Attention
The shorter a piece of writing, the more difficult it is to write. This is because it’s so challenging to be concise and carefully choose every word in a limited…
That Content Journey Magic
It was supposed to be an easy question. Lindsey Miller, our lead guide, didn’t mean to send me spiraling in search of a great truth when she asked me what…
5 Amazing Books About Marketing
Just yesterday morning, I received a message from a friend. He’s moved from journalism to marketing on a more direct path than I took. He knows that I’m a voracious…
Content Reserves: Saving Posts for a Rainy Day
You will need to write some days, and the words just won’t come. On other days you plan to write and won’t have time. And then there will be days…
Writing Evergreen Content
SEO content works for you weeks, months, even years after you post it. It’s meant to be that way, but you still need to refresh your content occasionally to keep…