Webinar: Building Your Brand Authority
We do business with brands we trust. It’s that simple. Consumers are more likely to purchase from, recommend, pay more for, choose over others, and forgive mistakes from brands they trust. And those are just some of the benefits.
Having brand authority — being seen as a trustworthy expert in your niche and industry — is critical to the success of your business. That’s why it’s vital to understand how to build, display, and leverage brand authority for your business. Watch our free webinar on Building Your Brand Authority to learn all this and more.
You’ll learn:
- Why trust and expertise are vital for your business
- Tips for building brand authority
- How to leverage your brand authority to grow your business
About the Speaker
Dr. Kenna Griffin has been a writer, editor, and educator for more than two decades. She is a self-proclaimed word nerd.
Griffin is the content director for Content Journey. She also is an adjunct journalism and public relations professor. She was a full-time professor and college media adviser for nearly two decades, following a career as a professional journalist.
Griffin has a Ph.D. in journalism from the University of Oklahoma. She researches the relationship between emotional trauma, journalism professionalism, and organizational support.
When she’s not doing nerdy word things, Griffin likes to read (more nerdy word things?), swim, or just be outdoors in the sunshine and spend time with her family and their three dogs.
