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8 Ways to Improve Your Digital Marketing in 2022

ByNicole Waltman
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Have you implemented digital marketing into your business strategy yet? If not, what are you waiting for? The new year is the perfect time to improve your business by growing your audience and gaining more support. If you already have digital marketing but aren’t sure how to improve it, don’t fret! Content Journey has some tips to improve your digital marketing in 2022. 

Why is Digital Marketing Important?

Digital marketing introduces potential customers to your brand and helps them learn more about it. It establishes a relationship with them and makes them want to become customers. Once they buy from you, they’ll encourage others to do the same. Additionally, digital marketing engages your audience where they spend the most time… online! 

Benefits of digital marketing include:

  • Cost-effective
  • Targets the audience most likely to buy
  • Allows you to outrank bigger businesses in online search
  • Provides a daily measure of success

Types of Digital Marketing

Now that we’ve discussed digital marketing and why it’s important, let’s dive into the different types. No rule says you need to use every kind of digital marketing for your business. It’s wise to use a mix that best aligns with your customers’ needs. You’ll discover what works for your customers and what doesn’t.

Types of digital marketing include:

  • SEO
  • Content marketing, including blog posts, email newsletters, and lead magnets
  • Social media marketing
  • Pay Per Click (PPC) advertising
  • Affiliate linking
  • Native advertising
  • Sponsored content

There probably are things on this list that you’re already doing. Hopefully, others spark interest and give you ideas for the future of your business. 

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Photo by Headway on Unsplash

8 Ways to Improve Your Digital Marketing in 2022

When looking to improve your digital marketing strategies in the new year, remember that not every method will be a perfect fit for your business. Think about who your audience is, what they need, where they gather, and how best to serve them. Don’t be afraid to step outside of your comfort zone and experiment with digital marketing techniques you’ve never tried, like these eight ways to improve your digital marketing in 2022. 

1. Diversify Your Content Marketing Tactics

Blog posts are great, but that’s not all there is to content marketing. You shouldn’t do only one kind of content marketing. You need a wide range of quality content marketing techniques from email newsletters to e-books to boost your online visibility and best serve your audience.

Pay close attention to the trends of your industry as a whole and what your audience members are doing. Track industry trends by researching what’s popular among industry leaders. Track behavioral trends within your audience by using platforms such as Google Analytics. Knowing how much time visitors spend on your website, the number of clicks, and the like information helps you know what to keep or update on your digital platforms. 

Be sure that your website content is inclusive to those utilizing voice search. Voice search is coming in hot with a quick and easy way to get the answers you want. Need an answer? Just ask Alexa or Siri! Because of this, have a list of conversational keywords that a potential customer might use to search for your business. Keeping your on-site content more conversational also will make your voice search keywords more detectable. 

4. Host Live or Real-Time Events

Live events target your potential audience and give them a real-time look into your brand. Announcements, Q&As, giveaways, webinars, demonstrations, and interviews are just some things you can host live. They provide an extra tier of personal connection between you and your audience.

5. Make It Personal

People want to interact with people, not robots. When interacting with your audience feels forced, rehearsed, or automated, people turn away. Give them personality! Address them directly and make them feel important to you. Understand your audience by interacting with them and listening to what they want from you. Paying attention to business trends also gives you insight into what your audience wants and responds well to.

6. Provide Social Proof

Social proof is a way of proving to your potential audience that you are trustworthy and reputable. One of the best ways to provide social proof is through customer reviews. Customer feedback is an affordable, simple way to convince people they need what you’re providing. 

7. Build a Strong Brand Image 

Your brand image is the aura and feeling you give that sets you apart from competitors. Is your brand voice cohesive or random? Is your website theme concise or jumbled? Is it clear what you’re selling, or do people have to dig? Clarity and cohesiveness elevate your brand’s image and let people know that you pay attention to detail. The way you use language, tone, and storytelling should exemplify your brand’s personality. When your audience identifies with you, they will do business with you.

8. Utilize Video Content

What do content marketing, social media marketing, sponsored content, PPC, and SEO have in common? Video content. Think about the sheer amount of apps thriving from video content. Tik Tok, Instagram, YouTube, Vimeo, and Twitch are all based on video content. They don’t seem to be dwindling in popularity any time soon. Videos can be a cost-effective, engaging way to promote your brand, put a face to your business, and generate new clientele.

How Content Journey Can Help

Sprinkling in some of these digital marketing techniques in 2022 might seem overwhelming right now. Especially with the hustle and bustle the holiday season brings. That’s okay! Contact Content Journey to lighten your workload and improve your digital marketing strategy. We work with you to make your visions a reality. Remember, substandard digital marketing is so 2021.

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