As a business owner, you’re most likely looking for ways to grow your business quickly and effectively without breaking the bank. With so many marketing strategies, knowing where to invest your company’s resources can be difficult. SEO content marketing can help you increase visibility and create better brand awareness. Read on for a primer on what SEO can do for your business and some SEO statistics to know in 2023.
What is SEO?
SEO stands for Search Engine Optimization and refers to making changes to your website to help it rank higher on search engines like Google or Bing. These activities include identifying relevant keywords, creating useful content and optimizing it for search engines, and including relevant links from high-traffic sites.
These activities work together to help your website rank higher on search engine results pages (SERPs). SERPs are the pages of results that a browser returns after completing your search. Ranking higher on SERPs lends your site credibility and makes it look more attractive to consumers.
SEO relies on getting traffic from free, editorial, organic, or natural search results. While it is possible to pay to be listed as an ad at the top of a page, most people ignore ads. They instead choose to click on organic search results, which are all the results that show up underneath the paid ads.
Why SEO Content Marketing is Vital to Your Business
Whereas other forms of marketing place your information in front of people who only may be interested in your product or service, SEO content marketing gets you noticed by people who are already searching for the solutions you offer. So, you’re attracting the right customers when they’re looking to make a purchase.
Beyond that, people innately trust organic search results. This trust likely is because you can’t pay to rank higher, and results are listed only by relevance and usefulness. People don’t like to be sold to. Organic search results allow consumers to get the necessary information without feeling that way.
A good SEO strategy generates organic traffic for months and years. Paid search gives you almost instant results over a set time, organic SEO marketing gives you an enduring and established platform to reach your customers for months and years to come without constantly paying for the same effort.
More on that note, SEO is cost-effective. In this hyper-competitive business landscape, it’s vital that every dollar is spent wisely and gives you a strong return on investment. A good SEO strategy takes little financial capital, yet it gives you incredible results if you stick with it.
Finally, SEO increases your website’s visibility and helps you build trust with your audience. If you can answer their questions, they’ll likely seek you out next time. Once you’ve established yourself as a knowledgeable and trustworthy source, consumers are more likely to buy your product or book your services.
SEO Statistics to Help Grow Your Audience in 2023
Now that you understand what SEO is and what it can do for your business, let’s look at the data on SEO.
SEO Gets Your Business Noticed
SEO gets your company noticed by people searching for solutions you offer and attracts the right customers. Not only that, but inbound marketing (like SEO, blog content, etc.) is cheaper and results in more leads than outbound marketing efforts. Also, more than 65% of people do online research before purchasing.
It Works Long-Term
SEO also generates organic traffic in the long term. While paid search gets instant results, a good SEO strategy will set you up for success for months and years. The average page in the Top 10 of search results is more than 2 years old, according to multiple online sources.
SEO is Cost-Effective
SEO gives you the best results with a minimal financial investment. It’s cost-effective. So not only does it effectively grow your audience, it’s the most economical strategy out there. SEO can reduce the cost of customer acquisition by more than 87% on average compared to digital advertising.
It Serves Your Audience
SEO answers your audience’s questions and helps you build trust. Being a resource is vital, whether you’re a new business just starting out or an established business that’s been around for decades. About 10% of online queries are questions. “Where to buy” + “near me” mobile queries grew more than 200% in just two years.
SEO Increases Website Visibility
A spectacular product or service is worth nothing if the right people don’t know it exists. In the same vein, an audience of millions isn’t worth anything if none of them is the right buyer for your product. SEO gets your business in front of the right people. Think about this. According to Backlinko:
- 0.63% of Google searchers click on results from the second page
- The top three Google search results get more than 54% of all clicks
Let Content Journey Help
SEO content marketing is an incredible tool to help grow your brand’s reach. We understand that this is probably a lot of information, and it can be difficult to determine the next step. We also know that SEO is intimidating to a lot of people. Content Journey is here to help. Contact us today, and let’s get results that best represent your brand. We’ll explain our recommended SEO strategy every step of the way, so you understand what we’re doing to help your business grow.
71 online shopping statistics to help determine your business’s next steps. Semrush Blog. (n.d.). Retrieved October 24, 2022, from https://www.semrush.com/blog/online-shopping-stats/
2019 research review: Insights we uncovered in 2019 that will take you … (n.d.). Retrieved January 9, 2023, from https://storage.googleapis.com/think/docs/think-with-google-2019-research-review.pdf?a=
Mackie, K. (2022, August 30). What is customer acquisition? The Marketer’s Guide. Terakeet. Retrieved January 9, 2023, from https://terakeet.com/blog/customer-acquisition/
We analyzed 4 million google search results. here’s what we learned about organic CTR. Backlinko. (2022, October 14). Retrieved January 9, 2023, from https://backlinko.com/google-ctr-stats