Content Strategy

Trick or Treat! But no feet smelling here. Instead, we’ll teach you how to sniff out a quality content marketing agency from a Shadency. That’s right. Some marketing agencies are…

Business guru Warren Buffett summed up content marketing best when he said, “Someone’s sitting in the shade today because someone planted a tree a long time ago.” Buffett was talking…

We love learning here at Content Journey. So much so that we have difficulty naming all the podcasts we listen to and love. I mean, what’s better than learning from…

Have you ever experienced the world of online dating? In many ways, it reminds me of creating a brand voice. You set up a profile, carefully select a few pictures,…

Whether it’s online reviews or responses you gather through research, you can learn a ton about your business and how well it’s working for clients through feedback. You just have…

The best way to know if you’re meeting your customers’ needs — with your marketing efforts or otherwise — is to ask them. That’s why gathering client feedback is essential…

School is back in session, football season is here, and it will be fall before we know it. It’s about time to start giving my crockpot the workout it deserves. …

Whether we’re in a recession or headed toward one depends on which expert you listen to, but one thing is certain — business owners are getting nervous. I get it….

Your website should be your best salesperson providing all the answers to your ideal customers’ and prospects’ questions.  Look at it this way – where else can customers learn about…

Your business has a website, but are you putting it to good use? Is your website getting you new leads and helping people find your brand? It’s not enough to…