9 Content Marketing Trends for 2022

With a new year comes new content marketing trends to consider for your business. Producing consistently high-quality content is an ever-evolving part of being a business owner. Most businesses produce good content, so it’s imperative that yours stands out and remains relevant. The best way to stay relevant is to keep up-to-date with current trends in your industry. Doing so makes your content circulate widely, which results in leads, and eventually, sales.

Content marketing revenue continues to grow each year. If you don’t prioritize content marketing for your business, you won’t benefit from that growth. Keeping up with the trajectory of the content marketing world shows your audience that you pay attention and want them to receive the information they need. 

While there’s nothing wrong with “oldies but goodies,” you must make room for some changes. Improvements and shifts in focus are key to making you an authority in your industry. It helps you and your audience.

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Photo by FORTYTWO on Unsplash

We’re not suggesting that you scrap all the content marketing approaches that work for you just because it’s a new year. That would be silly! We’re suggesting that you pay attention to the different ways you can improve your content marketing moving forward. What better time to do a content refresh and refocus than the new year? Content Journey has a solid list of trends for you to consider in 2022.

1. Customer Retention

New trends are valuable for attracting new customers. But you can’t gain new customers at the sake of loyal ones. How do you keep the interest of your current customers? Keep your website updated, encourage your audience to leave reviews, update them on changes or new promotions, and be vigilant about bringing back lapsed customers with email campaigns. 

Your audience’s entire experience with your brand should be positive, from the moment of interest to receiving your product in the mail and continuing your relationship. Their journey through the marketing funnel should leave them wanting more!

2. Augmented Reality

People don’t just want to read or watch something about your products and services. They want to engage with them. That’s why you can expect to see more Augmented Reality in 2022! 

It’s no secret that video content grabs attention. Virtual storytelling stepped it up a notch when AR began growing in popularity. It’s unique to connect with your audience in a way that requires their participation. You will undoubtedly draw attention to your brand by implementing AR.

So, what does AR look like in content marketing? How about trying on a product virtually before purchasing it or seeing what it would look like in your home? Also, taking a quiz or short survey to find out the best product or service for you helps you feel more confident in your purchase.

3. Artificial Intelligence Technology

As a means of improving the overall efficiency of how businesses operate, Artificial Intelligence will pop up a lot more in 2022. AI in content marketing comes in the form of chatbots to answer audience questions quickly and accurately, customized feeds so your audience only sees the information most applicable to them, and more data-backed content. 

4. Podcasts

Podcasts have been all the rage for a few years now, but their popularity is still growing. About 120 million people in the U.S. report listening to podcasts. And the number is expected to continue increasing.

Podcasts are so popular because people enjoy learning and developing while being entertained. The non-video aspect of podcasts allows users to listen to your expertise and advice when they can’t watch or read it. Podcasts are frequently listened to in the car, while getting ready, while trying to fall asleep, at the gym, and in many other situations. They’re a lovely way for you to use your expertise to help your audience.

5. SEO Strategy

Valuable content makes your Search Engine Optimization better and more visible. Use the most poignant and specific keywords so that Google promotes your content high in its rankings. Content marketing is not possible without SEO. SEO is not possible without content marketing. They coexist to promote your business and help it grow.

“Alexa, where should I purchase new candlesticks?” It may seem like a silly request, but if you’re a candlestick maker, you want Ms. Alexa to mention your business first. Optimizing voice search for your content will ensure that voice-activated assistants help promote your business. 

7. Self-Service Buying

Online ordering has a plethora of benefits. You don’t have to speak to anyone. You don’t have to stand in line. And whatever you’re purchasing comes straight to your door. Self-service buying is the bread and butter of Calls-to-Action in your content marketing. Those “Buy Now” and “Subscribe Now”  buttons allow people to get from Point A to Point B if they want that experience. Even if your business focuses on a service or subscription rather than a product, allow your audience to self-schedule and self-select. A sense of autonomy over their support for your brand comforts customers. 

8. Values

Focus on the “why” of your brand, not just about the products you offer. Your audience may love your products and services, but they love your integrity and values way more. The human behind the brand impacts your audience. There wouldn’t be a brand without you, so highlight why it initially came to fruition and everything you do to keep values at the forefront of your business. The “about” page of your website is the best place to give people clear insight into your “why.” But you also want your values to be apparent in all of your content.

9. Inclusivity 

Inclusivity should be a no-brainer. Make changes to improve inclusivity in your business when it comes to all content you produce. This improvement goes straight back to sharing your values with your audience. Sharing your support of equity and inclusivity affirms that they’re supporting the right brand. 

How Content Journey Can Help

It’s not lost on us that keeping up with the best content marketing strategies is an engrossing project. That’s why we’re here to help! It’s our job to help you produce the kind of content your audience wants and needs, all while being mindful of current trends. It’s a delicate balance, but we’re up for the challenge. Contact Content Journey when you’re ready to let us do the behind-the-scenes work that makes your business shine!

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