CTA Best Practices with 9 Excellent Examples
I saw a content marketer on Twitter say she didn’t think all content needed a call-to-action. It gave me pause. I stopped to think about whether I agreed with the…
Content Mapping: What It Is and Why You Should Use It
Posting last-minute content that’s sorta on a schedule and hoping for the best is not a strategic way to use content marketing to grow your business. You need content mapping…
Eliminate Bad Content: Tips for Quality Content Creation
Not getting the results you want from your online content? This post addresses 11 reasons your content makes readers flee. Correct them today!
Creating the Best Content Calendar
Companies with blogs get 55% more online traffic than those without. But here’s the thing. The blog can’t just be a bunch of old posts. You must update it regularly…
How To Write a How-To Article
My mentor says, “The thing about a research question is that it’s a question.” It sounds like pretty obvious advice until you have a room full of grad students posing…
Creating Content That Converts
You don’t write content for the heck of it. You want the reader to do, think, or feel something as a result of reading your words. You want that content…
How Marketing Writing Is Different From Other Types of Writing
You’re a strong writer, but does that mean you can write marketing content for your business? Maybe. The truth is that marketing writing is different from other types of writing….
Diving into Pool Company Marketing
The season for pool noodles, swimsuits, and long days in the sun is upon us! It’s time for pool owners to get their backyard oasis in tip-top shape. And those…
Success Story: Growing LifeSquire’s Organic Search Traffic
Valerie Riley wanted to grow her business and help more people. She knew awareness was vital to getting people to sign up for LifeSquire, her assistant training and placement service….
Success Story: Using SEO for Mental Health
Integrative Life Center had a problem. They were using mostly in-person events like conferences and trade shows to let people meet their team and promote the mental health services they…