You may not be able to write a catchy introduction until your editor puts a hefty red “X” on your first attempt and writes, “Boring. Rewrite this.” That first encounter with someone pointing out your lousy intro may make you gulp shakily in shame. But you’ll learn (maybe more harshly than necessary) that intros deserve work and time. You should write and rewrite them. They’re that important! You’ll remember the lesson, and you’ll never settle for a boring intro again. There will ONLY be catchy intros flowing from your fingertips!
Do you see how intriguing that intro was? It wasn’t too long, too short, or too wordy. Instead, it grabbed your attention and made you want to keep reading… which is exactly why you’re reading this now. BTW, what is with that editor?
Writing catchy intros doesn’t have to be scary. We want to help relieve some pressure you may feel about them. We’re not suggesting “clickbait-y” snippets or outlandish false claims. We want to help you write catchy intros that pull readers in and make them want to finish what you’ve written, not give up after the first paragraph.
8 Tips for Writing Catchy Intros
Your readers will check out quickly when every intro sounds like you pulled it straight from the encyclopedia. Think: “The definition of blah, blah, blah is blah, blah, and more blah.” Instead, tell your audience what they’re going to read about in an engaging, unique way. Only after you grab their attention can you provide them with the necessary supporting evidence and commentary.
Want readers to actually read your content? You have to pull them in through the introduction. To do that, apply our eight tips below.
1. Don’t Repeat the Title
Your reader already read the title, and that’s why they clicked on your post. Your post’s headline has its own work to do. Repeating it doesn’t serve much of a purpose and bogs down an exciting intro. Repetition of the exact phrasing feels like filler rather than valuable content.
2. Keep it Brief
If it takes five minutes to read, your intro is not catchy. Too many words equal uninterested readers. Even if your opening includes a story or statistic, it still needs to be brief.
3. Say Something Unique
Every introduction you write should be different and unique. If you need to, say something unusual or unexpected (but still accurate) to entice your audience to keep reading.
4. Use the Keywords
The keywords are the keywords for a reason! They remind people of your piece’s purpose. They also focus your writing around the topic. And, of course, Google wants them for search and indexing purposes.
5. Establish Purpose
Help your readers understand why what they’re reading is important and why they specifically should read it. Don’t wait until the second or third paragraph to tell your readers what the heck they’re getting into. If you keep them guessing for too long, they won’t make it to the meat of your writing. They’ll move on to another website.
6. Reverse the Roles
If you were the reader instead of the writer, what would draw you in to read something fully? What would pique your interest? What aspects of an issue would be most relevant or unique? Ask yourself these questions to gain some perspective on what readers are looking for. You have to know your customers to write successfully to them.
7. Keep Trying
Not every intro you write will strike gold. Remember the hefty red “X?” It will happen. That doesn’t mean you’re “bad” at writing intros. It means you need to get comfortable trying new things and expanding your style. Don’t give up!
8. Give it Personality
Whether your intro includes a fun fact, quote, story, etc., give it some flavor! Don’t be afraid to put some personality behind it. If you’re an avid ‘80s music fan, find a way to relate that to your brand content and throw in a fun fact about Bon Jovi. Quote your favorite Madonna lyrics. Tell a short story about the first time you heard AC/DC. Personal anecdotes are interesting and give readers something to relate to.
After the Intro
Once you’ve mastered the art of writing catchy introductions, keep a continuous flow of engaging content throughout each piece you write. Your intro doesn’t have to be the only interesting thing about your content; it just has to be the exciting thing that keeps your readers going after those initial thoughts.
If you’re ever unsure about the content you’ve written, getting an extra set of trusted eyes to take a look is helpful. Writing help is especially beneficial when you’re a new writer.
Let Content Journey Write for You
If you still feel uneasy about creating content, and you’d like to avoid getting that hefty red “X,” let Content Journey write catchy intros for you. Contact us to be your trusted eyes! We help elevate your brand’s content uniquely and interestingly while providing timely and consistent communication to make your life a little easier.