The season for pool noodles, swimsuits, and long days in the sun is upon us! It’s time for pool owners to get their backyard oasis in tip-top shape. And those who don’t yet have pools wonder if it’s too late to get one before the summer heat arrives. Pool companies are potentially in their busiest season.
So how can you make the most of this time if you own a pool company? Do you want a way to expand your clientele and increase web traffic? Content marketing is the answer. Pool businesses can benefit greatly from creating and sharing content with their audience.
Content marketing for your pool company doesn’t have to feel like you’re drowning! But don’t just take our word for it… jump in! The water’s fine.
Why Your Pool Company Needs Content Marketing
When planning a pool, most homeowners spend hours gathering information. It’s not a small investment or responsibility. This critical endeavor makes pool shoppers want to support a company that provides high-quality work and is trustworthy, helpful, and reputable. But they have no idea how to find such a company. Content marketing solves this problem.
Use content marketing to:
- Attract Potential Customers. People head straight to Google when they’re looking for a pool company. When your content is floating around on the internet and popping up in search engines for the right audience, you will get new customers. Give them information that answers their questions and makes installing and upkeeping a pool less stressful. Your content should answer people’s questions, establish your authority, and make people want to work with you.
- Connect with Customers. Customers have questions and want answers. Make it easy for potential clients to connect with you online, gather information, and ask further questions. There are many unknowns when it comes to owning a pool. Take away the guesswork for your clients and provide them with a communicative, open experience.
- Showcase Your Expertise. Make it clear that you know what you’re talking about. Be open about your years in the industry and what makes your company different. Any old pool company can dig a bean-shaped hole in the ground and fill it with water. So what makes your pool company, materials, and technicians different or better than others? Don’t be shy!
- Hone in on Location. Your potential customers may not be at your store or in your neighborhood, but they are online. Targeting one single town in your area is not enough. Market your services to all surrounding areas to become the local or regional “go-to” place for all pool needs.
- Build Search Ranking. Improving your SEO is crucial to your business’s visibility online. SEO allows search engines to push your content first when someone is searching for pool products or services. You want to be at the top of those searches to get leads that you can turn into clients. People can’t even consider your business if they don’t know it’s out there.
Types of Content Marketing for Your Pool Company
Now that you know why you need content marketing for your pool company, let’s discuss which kinds of content marketing will be best for you. Your audience of pool connoisseurs has wants and needs when it comes to consuming your content.
Some of the best pieces of content for pool companies include:
- How-To Guides. Teach people how to have a pool installed and keep it clean once they have it. People aren’t experts. They’re looking to you for advice.
- Checklists. Pool owners know there’s stuff they need to do with their pools, but they aren’t sure what. Depending on the season, give them checklists on things like opening and closing their pools.
- Product Reviews. You can spend a lot of money on pool upkeep. But how do you know if you’re buying the best or right products? Recommend things like the best cleaning solutions or even high-quality pool toys.
- Case Studies. There are a lot of decisions to be made when putting in a pool. Provide research about saltwater vs. chlorine pools or the best filtration systems. Give them data and stories. Establish your expertise.
- Client Quotes and Referrals. When people want a pool or help with theirs, they Google for companies and ask their friends. Have visible client quotes and referrals on your website. Consider asking clients to write testimonials. If your site and content are credible, and they get a recommendation from someone they know, people will use your service.
Before Diving In
If you’re still feeling uneasy about how to market your pool company, contact Content Journey. We can increase your web traffic and clientele by using our expertise to deliver stellar results. We take over your content marketing strategies so you can deal with the day-to-day tasks of being a business owner.