Case studies can be a great way to market your business. In a case study, you can share your customer wins while showing your expertise. But how do you clearly write the case and make sure you’ve picked the right format? Finding business case study examples to learn from can help you see what works when writing your own case studies.
What Can You Learn from Business Case Studies?
Case studies are in-depth looks at a particular subject or process. They usually show how a business solved a particular problem and help you understand the intricacies behind the success. Most case studies tell a customer’s success story by showing how they use a product or service to achieve their goals.
Business case studies can help you learn how to approach particular problems. They serve as a great before-and-after look at an issue and break down the problem so you can analyze the challenges specific to that scenario.
Business case studies are like pulling back to get a broader view of something. It helps you understand what you did in a previous scenario, which helps you quickly address new problems in the future.
Types of Business Case Studies
There are a lot of kinds of business case studies. If you can think of a business problem or opportunity, there’s probably a case study for it.
Common types of business case studies include:
- Marketing Case Studies. This type of case study focuses on a particular marketing challenge and highlights your strategies to overcome it.
- Strategic Management Case Studies. These cases illustrate how a company strategically approached a problem regarding managing team members or resources within the organization.
- Growth Strategies Case Studies. These cases look at a specific metric a company is trying to grow and show the methods the organization used to achieve that goal.
- Financial Case Studies. This type of case study shows the link between management decisions to profit and the expectations of the business’s investors.
- Merger and Acquisition Case Studies. These case studies look at two companies that have merged into one or one large company that has acquired another.
Many businesses use case studies and testimonials to help them build their reputation online. Before writing a case study, consider how you’d like to build your reputation and which cases might help you do that.
Benefits of Reading Great Case Studies
Finding great business case study examples can help you write your own business case study in the future. But even more than that, case studies can help you understand how to approach problems in your own business.
The benefits of reading great case studies include:
- Enhances Understanding. Case studies help you understand the specific details surrounding a particular business scenario. It can help you learn to approach similar situations in the future.
- Improves Writing Skills. When writing a case study, you must use analytical and critical thinking while directly and concisely stating information. The more case studies you write, the sharper your writing skills become.
- Boosts Creativity. Case studies are written documents, but they also contain visual elements. When creating them, you have to be creative about the layout and structure of the final product.
- Helps Plan Your Strategy. You can use case studies to help you develop future business plans and strategies and approach similar problems.
How to Use Business Case Studies
Reading case studies can benefit your business in many ways if you use the knowledge you learn appropriately. A good business case study will give you some takeaways and lessons to think about. But business case studies can also help you create your own case studies in the future.
Analyzing a Business Case Study
When you have business case study examples to learn from, you can walk away from them with a lot of valuable information. Business case studies can show you how other companies have approached specific problems or addressed internal issues your business may be facing.
When you analyze a case study, make sure you read it thoroughly. See how you relate to the business identified in the case. Pay attention to the specific strategies used and consider how you might use them in your business.
But most of all, look at how these case studies were created. What medium did they use to share the information, and how was it received? Do you have a case to share using that method? Answering these questions will help you determine how you’ll share your case study when you’re ready.
Planning Your Own Business Case Study
You’re probably sitting on tons of data you could share in a case study right now. But before you start writing, consider what information you want to showcase.
Your most tremendous marketing campaign success may also be your greatest customer retention success. While you may mention both those things in one case study, pick one of those objectives to be the focus. Doing so will help you create a case study that’s clear and direct.
From there, think about the data you’ll need to gather and the interviews you’ll need to conduct. Think about how you want to present this data to help you determine the best medium for your case.
Business Case Study Examples to Learn From
Many businesses have case studies on their website to help build their brands. But if you’re looking for some business case study examples to learn from, check out these three.
Freshdesk and Chargebee
Freshdesk is a cloud-based software designed to improve customer support. But, in 2012, they needed help handling transactions with their rapidly-growing customer base. Freshdesk turned to Chargebee, and the rest is history.
This case study, created by Chargebee, is a strong example. The clear headline that communicates the change Chargebee facilitated begs to be clicked. The design uses white space effectively, and the client quotes with photos really humanize the people behind Freshdesk.
And the best part? The case study is easy to skim. As a marketing tool, that means Chargebee’s leads get the information they need quickly and easily, and then they convert.
Handled and HubSpot
Handled is a home services concierge company that curates services like moving, packing, cleaning, and home repairs. Handled needed a customer relationship management software to help automate the sales, marketing, and customer service processes. So they turned to HubSpot.
HubSpot created this case study, and even though it’s short and sweet, it conveys everything it needs to. The video gives a great rundown of the problems Handled faced while also showing how HubSpot was there for them.
The case study itself is clear and simple. HubSpot lays out the problem and the services Handled used to solve it. It clarifies the benefits of using HubSpot and leaves no room for confusion.
Shipt and Slack
Shipt, a grocery delivery service, had been using Slack, a messaging platform, for years to communicate with their shoppers. But in 2017, they fully integrated Slack to help them manage communications between members, shoppers, and retailers.
This case study features a dynamic element at the top that summarizes the key points of the study but also offers navigational ability so the reader can click to whichever portion of the case study they’re most interested in. Because this case study is longer, it is a great way to ensure the reader gets the necessary information.
This case study goes in-depth to show the specific solutions Slack offered, and it uses screenshots and photos to illustrate the points made. In sections where important points are made, those points are bulleted to help them stand out. These design elements not only help the reader get the information but they help them better understand the scope of the problem Slack helped solve.
Best Practices to Implement in Your Business Case Study
As you can see from the examples above, there’s more than one way to approach writing a case study. There also are multiple ways to display the information. Your brand’s successes and your creativity really are your only limits. Still, like with most things, you may want to consider some best practices.
Best practices for business case studies:
- Planning and Preparation. Case studies take time to create. You’ll need to plan for the actual text of the document as well as the layout, and you’ll need to prepare all the research you’re going to use to create the study.
- Setting Objectives. Case studies are direct and concise. Set clear objectives for each case study so you don’t make your conclusion muddy by adding too much information.
- Selecting Appropriate Cases. Not all cases will fit your goals or be relevant. Make sure you choose the right one for your objectives.
- Collecting Relevant Data. Likely you’ll have all the sales and marketing metrics you need to complete a case study, but don’t forget about conducting interviews.
- Analyzing and Interpreting the Data. They say numbers don’t lie, but they also don’t tell the whole story. When presenting data in your case study, give the necessary context so your audience can understand it.
- Writing and Presenting the Case Study. Regardless of your case study’s final version, focus on sharing the whole story. State the problem, how you solved it, and how things have changed since then.
Do You Want to Share Your Wins?
Are you ready to share your wins on your website with a case study? Book a call with Content Journey today, and let’s talk about how our case study writing services can help you build your brand and convert leads into customers.