-
featured post
Boost Your Brand With Effective Social Media Advertising
You already know that if you want to promote your business and expand your following, you must maintain active social media accounts. However, organically building a follower base takes time. …
Content Strategy
SEO content marketing is about providing value, answering people’s questions, and establishing your authority. Content Journey specializes in SEO content strategy. Our posts help you follow SEO best practices on your website so it best serves your audience and grows your business.
Boost Your Brand With Effective Social Media Advertising
You already know that if you want to promote your business and expand your following, you must maintain active social media accounts. However, organically building a follower base takes time. …
How to Check Keyword Ranking on Google
Do you know where your website stands in Google’s search rankings? High spots on the search page mean your business gets in front of more potential customers, boosting your site…
Local SEO: What It Is and How to Do It Right
As a business owner or manager, increasing the number of people who patronize your business is likely one of your top priorities. That’s where local SEO, or search engine optimization,…
Website Credibility: 10 Factors that Boost It
Making your website a credible source of information is crucial. This post outlines 10 factors that influence your website’s credibility.
Why You Should Refresh Old Content and How To Do It
Let me tell you a little story about why you should refresh old content. A post on my blog has driven the most traffic to the site since I wrote…
SEO Statistics to Know in 2024
As a business owner, you’re most likely looking for ways to grow your business quickly and effectively without breaking the bank. With so many marketing strategies, it can be difficult…
Why Add Content Marketing Strategies in 2024?
New year, new business moves! We have a strategy that will change the trajectory and success of your business in 2024 — content marketing. Content is everywhere — whether it’s…
Launching a Content Marketing Strategy in 2024? Start Now!
Ring, ring! 2024 called. They said you need to start preparing your upcoming content strategy today! Whether you’ve accepted it or not, 2023 is ending. We’re in the last weeks…
13 Ways to Improve Your Digital Marketing in 2024
A new year brings fresh opportunities to improve your digital marketing. This post provides eight helpful digital marketing ideas for 2022.
Content Marketing Stats to Know When Planning for 2024
Thinking of adding content marketing to help your business get recognized and grow in 2024? If so, it’s time to start research and planning. Content Journey helps dozens of businesses…
Generating Online Leads to Grow Your Business
When you’re ready to grow your business, increasing website traffic is usually one of the first things that comes to mind. But growing a business is not just about getting…
Using Image SEO to Strengthen Search Value
Search engine optimization (SEO) has come a long way since the world started using the acronym in 1997 (that’s pre-Google!). It’s become a powerful and essential marketing tool, ensuring existing…
Improving Your YouTube Video SEO to Ignite Views
You’ve probably read some of our posts about improving search engine optimization for your website and online content. SEO boosts your visibility online and generates leads for your business. If…
11 Mistakes to Avoid in Holiday Marketing
It’s the holiday season! Is your business ready? This post outlines mistakes to avoid in your holiday marketing.
‘Tis the Season for Planning Your Holiday Content Strategy
Spooky season may be wrapping up, but turkey, Santa, and resolution season are upon us! Friends, it’s time to start planning your holiday content strategy and promotions through the first…
Establishing Your Mental Health Brand
Intuitively, you probably wouldn’t consider the importance of marketing your mental health brand. Everyone needs to take care of their mental health, right? So why would you need to market…
8 Ways to Improve Conversion Rates
If you have been searching for ways to boost your website’s traffic and improve conversion rates, you’ve come to the right place. Content Journey helps our clients improve their conversion…
Local SEO Ranking Factors for Mental Health Clinics
As a mental health professional, you are incredibly passionate about serving your clients. But, before you can get clients in the door and support their life journey with tailored mental…
The Secret to Converting Clicks into Patients
About 50 million people in the U.S. have a mental health disorder, yet only about half seek treatment. Our goal at Content Journey is to help you provide information that…
Boosting Your Behavioral Health Conversion Rate
You’ve heard the phrase, “Work smarter, not harder.” It sounds easy enough, but how do you apply it to your behavioral health website? The secret is understanding your site visitors’…
Why Organic Traffic is Critical for Your Behavioral Health Center
People turn to search engines with all types of concerns, including those related to their mental health and wellness. When people search for greater understanding about and solutions to their…
How to Fix Underperforming Content
Does your business’s website feature a blog? Do you produce an email newsletter or have a social media presence? If so, you probably understand the benefits of content marketing. It…
The Benefits of Supplementing Your In-House Marketing Team
Your in-house marketing team is your business’s version of superheroes. They do it all – initial brainstorming, content creation, project reporting, and everything in between. The workload can become overwhelming…
Understanding Your Digital Marketing Target Audience
Have you had a tough time selling your product or finding leads? Maybe you’ve got stellar content and a strong marketing strategy, but you still feel lost in the wild…
Creating a Mental Health Marketing Plan
You spent years becoming a mental health professional. The investment of your time and energy was worth it to help people. That will forever be your end goal. However, those…
Creating a Blogging Strategy
Is blogging on the back burner for your business? Do you think it’s a cool concept but don’t know where to start? Maybe you want to do it more often…
Ethical Drug Rehab SEO
About 135 people a day Google the term “addiction.” An average of 75 people Google “substance abuse” each day. You must use search engine optimization to help them find your…
What the Google Helpful Content Update Means for Your Treatment Center
The content you create for your mental health or addiction treatment center has to rank well in search to be seen. But that doesn’t mean you can write content geared…
Hiring a Sensitive Drug Rehab Marketing Agency: What to Look For
Helping clients through their healing journey and running an addiction treatment center requires work from a staff of dedicated professionals. Hiring a sensitive drug rehab marketing agency can help you…
Why Drug Rehab Marketing Matters
You work in addiction treatment because you sincerely want to help people. Seeing the success and healing of others is inspirational. But inspiration alone is not enough to stay in…
Value-Based Marketing for Mental Health Clinics
As a mental health professional, you have specific values that guide your work. You feel empathy and compassion for others. You likely also feel hopeful for the future and approach…
The Future of AI in Mental Health Marketing
What’s the future of AI in mental health marketing? When it comes to writing content, it doesn’t look great unless AI advances drastically. And the types of developments AI would…
The Goals of Addiction Treatment Marketing
More than 46 million people in the U.S. have substance use disorder. Addiction treatment marketing is vital in raising awareness about addiction, educating the public about available treatment options, and…
8 Benefits of Hiring a Marketing Agency for Your Mental Health Treatment Center
Helping create a well world is no small feat. Running a mental health treatment center means keeping up with a lot of moving parts. Maintaining a steady flow of client…
Benefits of Digital Marketing for Your Mental Health Treatment Center
When you’re in the business of helping people with their well-being, marketing probably is one of the last things on your mind. After all, you’re trying to make the world…
Top Strategies for Behavioral Health Marketing
More than 50 million Americans have a mental illness, and more than half don’t receive treatment. Some of these people aren’t sure where to go for help or how to…
SEO Best Practices for Your Behavioral Health Business
About 226,000 people search for mental health treatment and related terms each month. They’re going online to find answers to their mental health questions and to seek information about getting…
Our Guiding Principles for Mental Health Marketing
When it comes to mental health practice marketing, Content Journey does it differently. That’s because we’re experts in the fields of marketing and mental health. So, you get the best…
How to Generate More Leads from Your Website
If you’re here to learn how to maximize lead generation from your website, this guide is for you. In today’s competitive digital landscape, businesses of all sizes must have a…
How Often Should I Do New SEO Topic Research?
You’ve likely heard me say that SEO done right works every time. Part of doing SEO correctly is making sure you have up-to-date keyword research. Which probably leads you to…
How Organic Search Works
Maybe you’ve worked with a marketing agency in the past that made it seem like search engine optimization was all smoke and mirrors or that Google required you to sacrifice…
Understanding the Difference Between Organic vs. Paid Search
Creating a content marketing strategy for your business is necessary if you want customers to find you online. But there’s a lot to consider before you dive in. As the…
What’s a Marketing Funnel?
There’s a lot to learn when it comes to marketing your business. What’s a marketing funnel? Do you need one? How can you get leads from your website to your…
How to Outsource Content Marketing
It’s no secret that content marketing is a great tool to help grow your business. But it can be challenging to see how you can add a full-on content strategy…
Webinar: Creating a Year of Social Content
You know your brand needs a social media presence, but posting always falls at the bottom of your to-do list. Planning social posts doesn’t even seem realistic, given your busy…
Webinar: Making Sense of SEO
SEO seems like a lot of smoke and mirrors, and some so-called experts would have you believe it’s too complicated for the average person to understand. It’s not true. SEO…
12 Tips for Building Brand Authority
I’ve been a college professor for almost two decades. In the halls of the academy, being known as an educator with a genius-level understanding of their subject matter is vital…
Content Mapping: What It is and Why You Should Use It
Posting last-minute content that’s sorta on a schedule and hoping for the best is not a strategic way to use content marketing to grow your business. It’s also not a…
How Content Marketing Supports the Customer Journey
The buyer’s journey can be messy. We tend to hesitate even when we find a product online that we’re interested in. When we aren’t in the store to see and…
Webinar: Building Your Brand Authority
We do business with brands we trust. It’s that simple. Consumers are more likely to purchase from, recommend, pay more for, choose over others, and forgive mistakes from brands they…
Mastering the 90-Day Marketing Rhythm
You have likely been in meetings where people create elaborate strategy and marketing plans. The excitement is palpable. The goals are inspiring. Everyone is ready to become the most amazing…
Trick or Treat: Which Are You Getting From Your Marketing Agency?
Trick or Treat! But no feet smelling here. Instead, we’ll teach you how to sniff out a quality content marketing agency from a Shadency. That’s right. Some marketing agencies are…
Planning a Content Creation Strategy
Business guru Warren Buffett summed up content marketing best when he said, “Someone’s sitting in the shade today because someone planted a tree a long time ago.” Buffett was talking…
The Best Marketing Podcasts You Don’t Want to Miss
We love learning here at Content Journey. So much so that we have difficulty naming all the podcasts we listen to and love. I mean, what’s better than learning from…
Establishing Your Brand Voice for BIG Impact
Have you ever experienced the world of online dating? In many ways, it reminds me of creating a brand voice. You set up a profile, carefully select a few pictures,…
Using Feedback to Improve Your Business
Whether it’s online reviews or responses you gather through research, you can learn a ton about your business and how well it’s working for clients through feedback. You just have…
How to Gather Client Feedback
The best way to know if you’re meeting your customers’ needs — with your marketing efforts or otherwise — is to ask them. That’s why gathering client feedback is essential…
Content Journey is Hiring a Marketing Coordinator
Are you an excellent communicator who can confidently and effectively express yourself verbally and in writing? Are you savvy with social media, or at least know your way around it?…
Is Your Content Strategy a Crockpot or a Microwave?
School is back in session, football season is here, and it will be fall before we know it. It’s about time to start giving my crockpot the workout it deserves. …
Practicing Recession-Proof Marketing
Whether we’re in a recession or headed toward one depends on which expert you listen to, but one thing is certain — business owners are getting nervous. I get it….
Your Website Should Be Your Best Salesperson
Your website should be your best salesperson providing all the answers to your ideal customers’ and prospects’ questions. Look at it this way – where else can customers learn about…
Simple SEO Solutions to Propel Your Site Traffic
Your business has a website, but are you putting it to good use? Is your website getting you new leads and helping people find your brand? It’s not enough to…
5 Essential Tips for Setting Digital Marketing Goals
Setting digital marketing goals is essential to the sustainability of any business with an online presence. Without a detailed plan, you might as well be looking for a needle in…
Webinar: Recession Proof Marketing
The recession is undoubtedly on every business owner’s mind. Some owners are already cutting costs and scaling back. What if I told you that’s exactly the opposite of what you…
Writing with Keywords to Get Noticed
It doesn’t do any good to publish content on your website if no one sees it. A great source of traffic to your site can be through organic search. Though,…
What’s a Marketing Plan, and Why Does Your Business Need One?
You’ve got a business idea and a solid plan built around it. There’s no reason you shouldn’t succeed. But your sales aren’t where they need to be. I know how…
What is Inbound Marketing?
Do you want more awareness and leads for your business at a cheaper cost? If so, inbound marketing is for you! Online marketing is an effective way to create awareness,…
Understanding Brand Voice
Your brand voice is the personality of your business. It’s what makes your content consistently recognizable across all platforms. It’s a shorthand you have with your audience that makes communication…
Setting Goals for Digital Marketing
Aside from work and home, where do you think people spend most of their time? You guessed it — online. The average U.S. adult spends about eight hours a day…
How To Get Your Blog Noticed
There’s no shortage of competition for people’s time and attention online, as you well know. With more than 600 million blogs globally and more than six million posts published daily,…
Content Reserves: Saving Posts for a Rainy Day
You will need to write some days, and the words just won’t come. On other days you plan to write and won’t have time. And then there will be days…
Grow Your Business With Content Marketing
Do you want to grow your business? Most business owners do! Which is why I want you to understand how you can grow your business with content marketing. Content marketing…
Nurturing Leads for Growth
You can’t plant flowers in your yard and just expect them to grow. You have to make sure they get the proper amount of sun and plenty of water before…
The Importance of Refreshing Your Brand
So you’re feeling blasé about your brand, and you want to scrap the whole thing and start over. It happens! Maybe you don’t need a rebrand. You need a refresh….
Why Your Website Needs a Content Audit
You want your online content to continue driving results over time. That’s why your website needs a content audit. Today’s post explains.
Show the Love: Using Reviews to Show Social Proof
Using reviews to show social proof is an amazing way to prove that people support your business. Learn some review options in this post.
Referrals: How to Encourage Clients to Share the Love
More than 90% of customers trust referrals. This post gives tips on how to encourage clients to share the love for your business.
Webinar: How to Know If You’re Working with a Shady Agency
We don’t want anyone to get ripped off! Join this webinar on “How to Know If You’re Working with a Shady Agency.”
7 Simple Ways to Boost Your Website’s Traffic
Looking to attract more people to your website? This post on seven simple ways to boost your website traffic will help.
Building an Audience
Your company can’t be successful without an audience. This post outlines the basics of building an audience.
Creating the Best Content Schedule
Companies with blogs get 55% more online traffic than those without. But here’s the thing. The blog can’t just be a bunch of old posts. You have to update it…
Using Content Mapping to Grow Your Business
The ideal piece of content answers a reader’s question just as they think of it. The reader has a question, and the following paragraph answers it. Content mapping takes that…
Webinar: Basics of SEO & Content Every Entrepreneur Should Know
SEO is vital for entrepreneurs to attract traffic to their website. In this webinar, Lindsey shared some basic SEO and content marketing rules that every entrepreneur should know to reach…
The Importance of Shareability in Your Content
Since search is the primary source of traffic for most blogs, you may wonder why social sharing is still important. But there isn’t just one way to get traffic to…
Best Practices for CTAs
In content marketing, you need to get a little creative with your CTAs to make them effective.
Here’s how.
Who is Your Customer?
For content marketing to be effective, you have to be able to answer the question, who is your customer? Here’s how.
Working With and Leading Remote Teams
Remote work appears to be here to stay. Leaders must learn how to overcome the challenges of working with and leading remote teams.
Email Marketing
Email marketing is one of the most effective ways to develop relationships and stay in potential customers’ minds. Email marketing for business growth is a specialty at Content Journey. Our posts help you better understand email marketing services and what they can do for your business.
Effortlessly Clean Your Email List With These Tips
You’ve collected the email addresses, emailed the email addresses, and seen results from the email addresses. Now, you probably need to delete some email addresses. Email list cleaning sounds painful!…
A Guide to Writing a Newsletter That Gets Read
Email marketing is one of the most effective ways to grow and build relationships with your audience. More than 92% of Americans over the age of 15 use email, and…
Creating a Mental Health Newsletter
Email inboxes are the new home pages. The four billion people using email today curate the information they want from the brands and sources they trust – right in their…
Why Use Email Marketing for Your Mental Health Treatment Center?
As a mental health professional, you’re constantly juggling the best ways to serve clients and meet their needs. You have the knowledge to help clients achieve their wellness goals, yet…
Measuring Email Marketing Success
Email is the most effective way to reach customers. But are you accurate measuring email marketing success? This post will help.
11 Ways to Improve Email Engagement
Several years ago, a scary rumor was spreading around the digital marketing community. Whispers of “email is dead” crept into workspaces, encouraging shifts in digital strategy. Yet, here we are…
How to Create an Email Newsletter
Email newsletters are affordable, eco-friendly advertising that help you build relationships with your customers. Knowing how to create an email newsletter is crucial for any content marketing strategy. But before…
Webinar: Learning to Leverage Lead Magnets
A lead magnet is a valuable piece of content you give away for a visitor’s email address, allowing you to contact them in the future and build a relationship. But…
Creating High-Converting Emails
Email is an amazing way to stay connected with people who support your business. But are you creating high-converting emails?
Why Your Business Needs an Email Newsletter
Professionalism and engagement are just two reasons why your business needs an email newsletter. This post explains more.
What is Advanced Email Personalization?
Email personalization allows you to speak directly to the right customers, increasing sales and improving conversions. Here’s how.
Content Marketing
Content marketing helps you serve your audience with information that meets their needs while simultaneously growing your business. We’re content marketing experts at Content Journey. Our posts help you in all aspects of content marketing and teach you best practices for using it for your business.
Why You Should Outsource Content Writing and How to Do It
You make a lot of difficult decisions about what to do with your business’s hard-earned resources, and there’s only so much money to go around. Trying to do everything you…
Content Writing vs. Copywriting: What’s the Difference?
Every piece of content on your website, social media, or email campaign serves a unique purpose, from building brand awareness and fostering trust with potential customers, to making sales and…
Best Content Promotion Strategies
When it comes to leading people to your website, you don’t just create great content, then cross your fingers and hope it gets noticed. You want to do everything you…
9 Tips for Writing a Compelling Blog Post
Do you ever start reading a blog post and, before you realize it, you’re at the end? Something about the content just sucked you in. That is a compelling blog…
What Does Effective Content Writing Look Like?
Have you seen those photos of amazing Pinterest-worthy cakes and then the real-life version after someone followed the instructions to make them? One cake looks like an adorable bunny, and…
9 High-Demand Blog Formats for Optimal Engagement
So, you started a blog. Nice job! You’ve planned, written, edited, and published your first post. Done! Or … maybe not so done. Now, you must keep planning, writing, editing,…
Using Thoughtful Marketing to Multiply Your Business
A sympathy card from your veterinarian after your dog passes. A text reminder from your auto shop that it’s time for your car’s oil change. An email that there’s a…
Blogging for Your Concierge Medical Practice
Did you know that WebMD got 142 million visits to its website in January? What’s more, it’s not even the top health-related website. People are going online to find answers…
Marketing Your Concierge Physician Services
Forget crowded waiting rooms and rushed appointments. Concierge medicine is redefining healthcare, offering a more flexible, personalized, and proactive experience for those who value their time and well-being. While not…
11 Med Spa Marketing Ideas to Grow Your Business
The medical spa industry is at its peak popularity. More than ever, consumers are focused on inner and outer wellness to maintain youth, health, and vitality. Because the industry has…
What’s a Content Style Guide, and Why Do You Need One?
You know when you see a piece of writing, and you think, “Yes! I love this. What is this business?” That’s how you know that business understands their brand voice…
An Ultimate Guide to Effective Medical Spa Marketing
What do frown lines, self-confidence, and freckles have in common? They can all be improved at a medical spa! The medical spa industry started gaining popularity in the ’90s, combining…
Why Your Concierge Medical Practice Needs Marketing
Concierge medicine is revolutionizing healthcare with its unique retainer-based care system that helps you avoid insurance company drama. The up-and-coming model prioritizes personalized care, offering longer appointments and easier medical…
22 Content Marketing Trends for 2024
Planning your content marketing for the new year? Here are nine content marketing trends to consider in 2022.
Growing Your Brand With a Wellness Marketing Agency
It’s no secret that the wellness market is booming. Now a multi-trillion dollar industry, there’s a constant demand for new wellness products, technology, and treatments. With ongoing innovation, there’s also…
What the Content Journey Team is Grateful for this Thanksgiving
The Content Journey team is thankful for our jobs, families, friends, and all that blesses us daily. Most of all, we’re thankful for you.
Addressing Treatment Costs for Mental Health with Transparency
Cost is a significant factor for many people when it comes to mental health treatment. More than 40% of adults in a national study said they couldn’t get the mental…
Best Practices for Promoting Telehealth
Three concerns most commonly keep people from seeking mental health services: access, finances, and therapist fit. Mental health professionals are working to lessen the access issue by offering telehealth services….
How to Market Your Therapy Practice
When you trained to become a licensed therapist, you learned to understand the ins and outs of the mind and how to help guide people through life’s challenges. You probably…
13 Treatment Center Website Must-Haves
Most of your clients have visited your website before they ever even consider visiting your treatment center. Your web content should reflect the same professional standards that define your center,…
The Best Digital Marketing for Therapists
In recent years, “how to maintain mental health” has become one of Google’s most searched health-related phrases. People rely on the internet more than ever for answers to their mental…
How to Market a Wellness App
A thoughtful and successful wellness app provides users with the support and resources they need to achieve their goals. But standing out can be challenging in the ever-expanding realm of…
Removing Barriers to Treatment
Many barriers stand in the way of someone seeking help for a mental health condition – the stigma surrounding illnesses and addictions, fear of the unknown, the financial cost, and…
What People Look for When Choosing a Treatment Center
Choosing a treatment center is difficult for potential clients and their loved ones. When someone makes the huge decision to attend treatment, they want immediate healing. They’re also nervous about…
Wellness Newsletter Ideas Readers Will Love
Deciding to send a wellness newsletter is the easy part. The challenge is knowing what to send. While the goal is clear – delight subscribers by providing engaging content –…
Responsible Addiction and Recovery Marketing
Marketing is a competitive and dynamic field that must evolve to continue getting people’s attention. That can lead some companies to engage in less-than-savory marketing practices that may grant an…
Lead Magnet Ideas for Your Treatment Center
Remember when you were a child and bartering school supplies on the playground was all the rage? “If you give me three of your erasers, I will give you my…
Marketing Webinars to Attract Attention
If you’re looking for a fruitful way to showcase the expertise behind your business, look no further than webinars. Encouraging your audience to sign up for webinars is a mutually…
CTAs that Drive Conversions with Examples
Ever wanted to buy something, but you didn’t know how to get there? It’s the most annoying thing. You’re navigating a maze of a website just to add something to…
Why Inclusive Language is Critical to Content Marketing
As a mental health professional, you’re no stranger to the sensitive obstacles you must navigate in the realm of mental health marketing. Your goal is to make sure everyone is…
Marketing Communities for Recovery
The world of digital marketing can be much like the wild west. Search engines are constantly updating their algorithms, and the needs of target audiences are ever-changing, which can make…
Using StoryBrand Marketing for Your Treatment Center
Every brand has a story. Whether it’s an inspiring origin or a meaningful mission, there’s something that sets your brand apart. It’s more than just your product or service. It’s…
What is Valuable Content?
Readers must find value in your content to read it, return to your website, and become loyal customers. But what makes content valuable? What is valuable content? These are excellent…
Mental Health Marketing Ideas Worth Noting
More than 50 million people in the U.S. have a mental illness, but only about half of them receive treatment. Encouraging people to seek the treatment they need and deserve…
Everything You Need to Know About Wellness Marketing
Everyone has mental health. So, when it comes to mental health marketing, many businesses work proactively to help people improve or maintain their emotional well-being. That’s where wellness marketing comes…
Mental Health Blogs: Why They’re Worth the Effort
It seems like more people are talking about mental health and wellness than ever before, and that’s certainly not a bad thing. With more than 20% of adults experiencing mental…
Your Guide to Google Business Profile for Mental Health Marketing
Google is a powerful tool. So much so that it’s taken on “verb” status. “What’s that restaurant we love downtown?” “Don’t worry. I’ll ‘Google’ it.” Google has become the way…
Boosting Referral Marketing for Your Mental Health Treatment Center
Referral marketing can bring in a host of new clients to your mental health treatment center. The key is focusing on the best referral sources for your particular center and…
The Best Content Marketing Resources for Mental Health Clinics
Mental health professionals know what they do can help people. They understand the services and treatments and know they can improve the lives of many. But how do they share…
5 Reasons to Make Content Journey Your Wellness Marketing Agency
Not all marketing agencies are the same. There are a lot of excellent ones out there. Sadly, there are some not-so-excellent ones too. Of the good ones, many choose to…
The Importance of Mental Health Marketing
People need help. More than 50 million Americans have mental illness, and more than half of them don’t receive treatment. That means millions of people either don’t realize how unwell…
8 Content Marketing Ideas for Business Success
As a business owner seeking innovative content marketing ideas, you understand the importance of staying ahead in this ever-evolving digital landscape. This post will explore various strategies and techniques that…
Lead Magnet Examples You’ll Want to See
An email list full of people interested in what your company has to offer helps a ton to drive sales. But getting people on that list requires something to entice…
Business Case Study Examples to Learn From
Case studies can be a great way to market your business. In a case study, you can share your customer wins while showing your expertise. But how do you clearly…
Using Business Case Studies to Build Your Brand
You probably know that creating informative, valuable content to answer your potential customers’ questions is a great way to build your brand online. But did you know publishing business case…
How to Generate Blog Topic Ideas
Some days writing is the biggest struggle. Other days you don’t even get that far because you have no idea what to write about. Having regular content ideas is problematic…
11 Tips for Writing Catchy Intros
Writing catchy intros is the way to get readers to continue reading your post. It took a lot to get them to click. Don’t lose them!
Making Your Lead Magnet Simple
A lead magnet is valuable content you give away for a visitor’s email address, allowing you to contact them in the future and build a relationship. As you establish your…
Gated Content: What It Is and Why You Should Consider It
The use of gated content is a debated marketing practice. On one hand, it can help you increase the number of qualified leads that access your content. On the other…
Best Practices for Creating Content
Want to create content that works? This post outlines best practices for creating content to take your content marketing to the next level.
Writing Content for the Stages of the Marketing Funnel
Each of the stages of the marketing funnel requires a different type of information. This post explains what to write in each stage.
Using Content Marketing to Increase Brand Awareness
Customers can’t buy from you if they don’t know your business exists. Content marketing can help you increase brand awareness and grow your customer base. But there are some things…
The Importance of Storytelling Marketing
Everyone loves a good story. Understanding the importance of storytelling will help you attract and keep readers.
Why Use SMS Marketing and How to Make It Work
You consistently create content for your company’s website. You are hip to all the viral TikTok trends. You can make a product flatlay for Instagram like nobody’s business. And your…
Content Mix Matters and Other Takeaways from Our First Research Study
Research tells you something, even if the results aren’t generalizable and especially when they aren’t what you expected. It’s the lesson we’re taking away from Content Journey’s first original research…
Planning a Year of Social Content
I get excited to start a new planner each year. The blank pages are inspiring as I think about the possibilities for the days ahead, the things I want to…
How to Build a Social Media Presence
Let’s talk about social media and why your business needs it. And yes, your business needs it! Having a social media presence is like owning a car. Not everyone has…
Knowing When to Update Content
You know you need content on your website to help it rank higher in Google searches. But did you know that you need to update content regularly to keep your…
Website Marketing: Tips for Getting Your Site Noticed
Your site is live. Your products or services are listed. All your contact information is right there, but your ideal customers are MIA. Sounds like you might need some website…
What is SEO Writing?
Writers write to be read. If you’re writing to drive organic traffic to the website, you want many people to see and read your writing. SEO writing is the key…
The Format for Writing a Blog Post
A lot of content marketers bash using formulas for writing. They say formulas make writing dull, limit creativity, and make all blog posts read the same. They’re wrong. All writing…
Creating a Positive Content Experience for Potential Customers
Your potential customers consume hundreds of pieces of content every day. People spend about seven hours a day online. Can you imagine all of the information they see? Your goal…
How to Write a Service Description
Your work speaks for itself. The time and energy you put into your services are clearly evident to your past customers. But what about your future customers? Do they know…
How to be an Effective Content Marketing Producer
You know you need to be writing. You feel guilty that you aren’t putting words on the screen. But you do some research, check social media, organize your schedule, then…
How to Write the Perfect Blog Post Title (With Examples)
Writing click-worthy blog titles is difficult. This post provides 14 tips to help you write blog titles that make people want to read.
What is Content Marketing?
That email you got this morning announcing new products from your favorite brand… that’s content marketing. The Instagram post where the influencer you follow recommended a new curling iron… that’s…
Why Your Tech Company Needs Content Marketing
Your product or service is technical. Your marketing doesn’t — and shouldn’t — have to be as complex. If you’re wondering why your tech company needs content marketing, the answer…
Why Your Business Needs a Google Business Profile
You probably never realized how much attention you pay to that box on the right side of your screen or on phone’s screen that shows details about a business. It’s…
Why Reviews Are Important for Your Business
I’m a hotel snob. If you’re away from home, you might as well feel like it’s a relaxing treat, right? I rely on online reviews when I’m going someplace new…
Webinar: Establishing a Brand Voice with BIG Impact
If your brand had an audible voice, what would it sound like? Do you know? Does your brand have multiple voices that seem contradictory or maybe even confuse potential clients?…
CTA Best Practices with 9 Excellent Examples
I saw a content marketer on Twitter say she didn’t think all content needed a call-to-action. It gave me pause. I stopped to think about whether I agreed with the…
Benefits of Press Releases for Small Business
It’s easy to assume that press releases aren’t necessary for your small business. You can just post all of your announcements on social media, right? Well, what about earning attention…
What is a Lead Magnet, and How Can it Make Your Business More Profitable?
A lead magnet is a valuable piece of content you give away for free but requires a visitor to opt-in with their email to access. Their information is helpful, and…
How Content Marketing Works
Online content, like blog posts, stimulates interest in your brand, product, or services. But content marketing is only effective if it attracts your audience’s attention and they find it valuable….
How Writing for the Web is Different
I launched my blog in 2006 from a hotel room at an academic conference. A speaker inspired me by suggesting that educators could use blogs to share their expertise more…
8 Common Content Marketing Mistakes and How to Avoid Them
You wash your whites with a red shirt. You park a little wonky in the space. You stay up too late binging a Netflix series and oversleep the next morning….
What Makes a Successful Blog?
We all have a blog we love. You know the one. It’s the one you get excited about when a new post publishes. And everyone who posts on a blog…
Why Content Marketing Matters
You’ve probably heard of the popular ‘90s sitcom “Family Matters.” It’s the show where the goofy neighbor, Steve Urkel, brings humor and chaos to the Winslow family. You may remember…
Why Hire a Content Writer? Top 5 Reasons
It’s tempting not to pay someone to do something you think you can do yourself. Perhaps you understand the benefits of content marketing for your business, but you’re a relatively…
Growing Your Landscaping Business with Content Marketing
Are you ready to grow your landscaping business? This post outlines how to use content marketing to do just that.
Crafting Email Subject Lines That Get Attention
The shorter a piece of writing, the more difficult it is to write. This is because it’s so challenging to be concise and carefully choose every word in a limited…
That Content Journey Magic
It was supposed to be an easy question. Lindsey Miller, our lead guide, didn’t mean to send me spiraling in search of a great truth when she asked me what…
Powerful Branding Words that Make Your Content Pop
You likely don’t notice when a company uses powerful branding words in its content. That’s the point. You don’t notice that they’re doing it, but you keep reading the content,…
Why Your Roofing Company Needs Content Marketing
Roof replacement or repair is stressful for homeowners. It’s a noisy and expensive but necessary construction project that every home requires. Most homeowners don’t have a regular roofing company they…
5 Amazing Books About Marketing
Just yesterday morning, I received a message from a friend. He’s moved from journalism to marketing on a more direct path than I took. He knows that I’m a voracious…
Writing Evergreen Content
SEO content works for you weeks, months, even years after you post it. It’s meant to be that way, but you still need to refresh your content occasionally to keep…
Using Content to Help Your Travel Agency Take Off
Choosing someone to plan a vacation is like choosing someone to plan a wedding. It’s a big deal and often a “once in a lifetime” endeavor. Travelers want the best…
Webinar: Grow Your Business with Content Marketing
I don’t make promises I can’t keep. And that includes when I tell you how to use content marketing to grow your business. I’ll never promise you that you’ll get…
Diving Into Content Marketing for Your Pool Company
The season for pool noodles, swimsuits, and long days in the sun is upon us! It’s time for pool owners to get their backyard oasis in tip-top shape. And those…
How to Clean Up Your Writing
I do a lot of public writing on my own sites. I’ve long joked on those sites that I want people to remember that “I am an editor, but I…
First Blog Post Ideas
Congrats on deciding to start a blog. Now to write your first post. Today’s post helps with first blog post ideas.
Cleaning Up Your Email List
Email is a great way to build relationships and stay top-of-mind. But cleaning up your email list is necessary. Today’s post explains.
Webinar: Cleaning Up Your Writing
Want to learn how to submit better, cleaner writing every time? Join my webinar to learn all about cleaning up your writing.
Relationship Advice: Finding an Agency You Love
Finding an agency you love may not be easy. Lindsey Miller offers advice on what to look for and avoid in a content marketing agency.
How to Know If You’re Working with a Shady Agency and Break Up With Them
Many clients come to us after another agency burns them. Are you working with a shady agency? This post will help you identify it, if so.
Content Love: What It Is and How to Get It
You want content that people love. That they want to reference and share. This post explains what content love is and how to get it.
13 Businesses that Need Blogs
A blog is vital for businesses with products or services people search for on Google. This post outlines 13 businesses that need blogs.
Why Realtors Need Content Marketing
Realtors do more than show house. You have to be an expert on the communities you sell in. That’s why realtors need content marketing.
What Content Can Do for Your Business This Year
You’d be surprised what content can do for your business this year. Read this post to discover all of the possibilities!
Embracing Interactive Content
Interactive content helps people engage with your brand in a way that builds relationships with them and makes them confident in purchases.
Prepare for Your Journey by Getting Helpful Content in Your Inbox
