You’re sitting on the sofa, scrolling through social media on your phone, when a photo catches your eye. You read the title for the post and decide right then whether it’s a click-worthy blog title or if you’ll continue scrolling.
The scenario above is the way we all do it. It takes a reader five seconds or less to decide if they’re going to click on your post. The visual stops their thumb from scrolling. The title makes them decide if they’re going to read or not. That’s why it’s so important to focus on writing click-worthy blog titles.
A good blog title:
- Attracts attention
- Summarizes the post simply
- Depicts the post’s tone
- Encourages the viewer to click and read the post
But you probably already knew that. We all know we need to write click-worthy blog titles. We also know that writing clever, short titles that include keywords is dang complicated. Concise writing is difficult. As Mark Twain once famously said:
“I would have written a shorter letter, but I did not have the time.”
Writing clear, concise blog titles that include keywords and entice the reader is hard work. Don’t worry. We’re here to help!
Here are 14 tips for writing click-worthy blog titles.
1. Know Your Readers
Understanding your readers is one of the most important things you can do for your writing. Each time you sit down at the computer to write, whether it be a social media or blog post or just a title, you need to think about your reader persona. First, think about who you’re talking to, then write everything with that person in mind.
2. Keep Them Simple
You missed the mark if your reader has to read your post title more than once to understand it. Instead, use three to five simple words to summarize the post. Then, readers should understand your title at a glance.
3. Avoid False Promises
We know some sites are famous for outrageous titles, but you also know how you feel when the content doesn’t support the clickbait title. Your title shouldn’t make promises that your post’s content can’t deliver on.
4. Use Strong Verbs
Use strong action verbs in your titles. Be creative with the verbs you use. Avoid passive verbs and “be” verbs. Also, be sure you’re writing in the language your audience uses. You want them to see the post title and immediately relate to it.
5. Set the Tone
Set the tone for your post’s content with the words you choose. Also, remember that your post titles overall should reflect your blog’s purpose and style.
6. Include Keywords
Use the most important words related to your post’s content in your title. Using keywords will help search engines identify your post as worthy of sharing with readers. You put time into writing a blog post. You want to make sure people see it. Strong SEO is the best way to make that happen.
7. Use Good Grammar and Accurate Spelling
Failing to use good grammar will send potential readers away. They’ll think your post is error-laden too. Misspellings ruin credibility. Don’t ruin your blog’s reputation before the reader even has a chance to click on the post.
8. Write Casually
Think about how you would tell a friend what you’re writing about. In this case, the friend is your ideal reader persona. Write your title in a manner that they can easily relate to.
9. Include a Number
Blog titles with numbers get at least double the clicks of those without digits. This popularity is likely because people like reading scannable lists that they can take immediate action on.
10. Indicate Benefits
Readers like you to answer the “What’s in it for me” question. Make it evident in the title why the reader should read the post. What will they get from it? Then be sure the post delivers on that promise.
11. Teach Something
Readers come to your site looking to solve a problem. So use your blog posts to teach something and make it evident to the reader that’s what you’re doing. “How to” posts also are super popular among blog readers. Putting “how to” in the blog title makes it more click-worthy, as long as the blog post explains how to do something.
12. Ask a Question
You can ask readers a question in your blog title, but only if the post’s content provides an answer. Posts with question titles are popular and frequently read/shared among blog readers. In other words, questions create click-worthy blog titles if the reader wants the information.
13. Use Word Association
Word association, creating mental images, and alliteration are all great ideas in blog titles. They intrigue the reader and make them want to click. But be careful to be intriguing and not confusing. If you have to read it more than once to understand the title, you should rewrite it.
14. Write and Rewrite
Don’t settle for a crappy title. Keep writing until you get it right. We encourage you to keep track of each version, though. You may find something you wrote two titles ago is the best one. Don’t risk not remembering the correct wording.
15. Use an Analyzer
Use tools to help you analyze your headline like this one from MonsterInsights. If you go through all the steps and you are still stuck then run your headline through a program. We did it for this post and you can see the different headlines we tried out.
How We Can Help You Write Click-Worthy Blog Titles
Writing blog posts isn’t simple. Writing blog post titles may be even more difficult. But strategic content is one of the best ways to serve your audience. Want to know more about how Content Journey can help you with content creation? Schedule a call with us today!